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Cambridge Marketing College

Alan Anstead

Alan Anstead

Website: http://equality.uk.com     Skype: Alan.Anstead  

Alan is a public relations practitioner with considerable international experience of working for governments and NGOs. In 2010 he established a charity, Equality, that works for and with Roma who migrated to the UK. Before that he led work to develop the communications profession within the Foreign and Commonwealth Office and its 250 British Embassies overseas. He is a Member of the Chartered Institute of Public Relations, a CIPR accredited teacher/trainer and an Accredited Practitioner, and a former student at CMC, some 15 years ago. Alan is the course leader for CMC’s CIPR qualifications.

Courses taught by Alan Anstead

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Our popular weekly radio show airs at 7.00 pm on Thursdays on Star107FM. Upcoming topics include Sales Promotion techniques, what businesses need to know about Data Protection and keeping customers' data safe, and how to do effective qualitative market research. Each week experts are invited to discuss key topics and explain the jargon. You can listen again to all of our shows as podcasts by clicking on the title above and following the link.

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There was a product theme to show 5. We kicked off with Tony Wilson, author of the Cambridge Marketing Handbook on Products, who discussed the new product development process and why this is so important to businesses. Then, in our Jargon Buster! section, Terry Nicklin (author of the Cambridge Marketing Handbook on Stakeholder) described the...

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