The journey to Net Zero

What you need to know and do as a marketer

Checklists to help you act now

The world faces a climate emergency. Humans are responsible for excess carbon in our atmosphere, which is increasing global temperatures, changing our weather patterns, melting polar ice caps and destroying habitats for wildlife and people.

It’s an existential threat to life on our planet, and we all need to do our part to reverse it.

We’re making some big changes ourselves.

Stage 1: Having a Sustainability Champion in the team

Here's our Apprenticeship and Sustainability Manager, Charlotte Lestienne, speaking at the Zero Carbon Tour about the College's plans so far:

“My sustainability path started at the kitchen table with my girls. They started to become vegetarian and to ask a lot of questions about climate change and what we wanted to do about it. And we didn’t know what to say.

Now, a few years later, they are nearly 100% vegan, minimalist and anti-consumption and they managed to carry us with them.  They did a good job! And such a good job, so quickly, that it started to feel it was not enough… I still wanted to expand my knowledge and influence.  So I have just finished a course with the Cambridge Institute for Sustainability Leadership.

We are at the beginning of our sustainability journey but it is such a good feeling to know that you are doing the right thing. And, as a marketing training provider, we have a huge opportunity to help others think in a more sustainable way. And that’s why I am so passionate about it. “

- Charlotte Lestienne, Apprenticeships and Sustainability Manager at the College

Charlotte also talks us through ALL of the jargon (including 'Carbon Neutral', 'Net Zero', 'Scopes 1-3') and explains how a small organisation CAN play a big role fighting the climate crisis in this podcast episode .

Stage 2: Measuring our impact and minimising our footprint

We started our net-zero journey with an audit of our ‘scope 1-3’ emissions. However, whilst offsetting emissions is a step in the right direction, it’s even better to avoid generating emissions in the first place. So to show our determination, we have just signed the SME Climate Commitment , which is backed by the United Nations Race to Zero campaign.

By doing so, we are taking action immediately in order to:

  1. Halve our greenhouse gas emissions before 2030
  2. Achieve net zero emissions before 2050
  3. Disclose our progress on a yearly basis

Some changes have been easy to make:

  • Creating a virtual green board to inspire and capture our staff’s ideas and experience.
  • Changing our packaging so that our printed study materials are sent out in recycled boxes and printed on paper and card that is affiliated with the Carbon Capture Scheme, making them fully recyclable.
  • Changing to eco-friendly cleaning products, turning off the heating when it is not needed, opening the doors rather than turning on the air con and making sure that lights are always turned off when we leave a room.
  • Changing our energy contract so our electricity comes from 100% renewable sources (currently pending).
  • Minimising the need to travel for students and staff. Despite our return to the office we are continuing to hold meetings and tutorials online and staff all work from home at least 1 day a week.

There’s still work to do though of course. We still need to fully understand the footprint of our suppliers, tutors and students.

Stage 3: Actively working on quality education. Always.

One of the United Nation Sustainable Development Goals is 'Quality Education'. We are educating marketers around the world on sustainable marketing.  

Courses available: 

We are also giving our library of textbooks to a University in Botswana, so they can have a second life and help students there.

We are consistently working on other initiatives.

What you need to know and do as a marketer

Checklists to help you act now

Download toolkit

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