Sustainability

Our journey to Net Zero

As marketers, we hold the skills to drive sustainability efforts forward. It’s our job to ensure the world’s marketers are aware of how to do this for the good of their organisation and their customers.

We all have a part to play and here at Cambridge Marketing College we’re continuously making changes to make sure we do just that.

We are have signed the SME Climate Commitment, which is backed by the United Nations Race to Zero campaign.

Our sustainability plan

Plan for Better

Stage 1

Having a Sustainability Champion

Read more

Stage 2

Measuring our impact and action plan

Read more

Stage 3

Actively working on quality education

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Stage 1

Having a Sustainability Champion in the team

Our Apprenticeship Lead and Sustainability Champion, Charlotte, is spokesperson for the College and works closely with other experts to ensure we’re doing all we can.

Stage 2

Measuring our impact and minimising our footprint

We are measuring our impact and constantly monitoring our progress to ensure we reach net zero by 2025.

Here we detail the results of our carbon footprint and actions so far.

Our carbon action plan

Over the last 2 years we have been developing plans and building on our past behaviours to ensure we are cutting down our carbon emissions and are much kinder to the planet. We have established which areas are most relevant to us and our stakeholders.

Stage 3

Actively working on quality education

It is our duty to ensure we educate the world’s marketers. Therefore, we are consistently working with experts to provide a variety of free resources, courses and apprenticeships around marketing and sustainability.

Sustainability toolkit

Our experts have developed guidance on what you need to know and have provided handy checklists so you can check where you are currently and what can be done to improve your efforts as an organisation.

Courses

We have taught marketers corporate responsibility for many years and have worked closely with our expert tutors and partners to further develop a variety of courses, which focus on sustainability too.

As a training provider, we have to lead by example. We could not expect our learners to tackle this emergency if we didn’t do the same. So we will cut our carbon emissions, encourage our learners and Alumni to do the same and equip them with the knowledge that they need.

Charlotte Lestienne
Apprenticeships Lead

Our progress

We took a close look at where we could make changes to bring down our carbon emissions.

Here are just some of the ways we’ve addressed this so far:

  • Our printed study materials are now sent out in recycled boxes and have been scaled down in size. We print on paper and card that is fully recyclable and affiliated with the Carbon Capture Scheme.
  • We created a virtual green board to inspire and capture our staff’s ideas.
  • We changed to eco-friendly cleaning products, turned off the heating when it wasn't needed, opened doors rather than using the air-con and made sure that lights were always turned off when we left a room.
  • Our electricity now comes from 100% renewable sources.
  • We have minimised the need to travel for students and staff. We are continuing to hold meetings and tutorials online and staff all work from home at least 1 day a week.
  • We gave our library of textbooks to a University in Botswana so they could have a second life and help students there.

What you need to know and do as a marketer

Checklists to help you act now

Download toolkit

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