Do you need to upskill in a specialist area? Modular awards allow you to further develop your career and will count towards studying for a full qualification.
Evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies. Start at any time with online Distance Learning or via our class dates.
Manage an organisation’s assets to build and sustain a clear market position and guide, support and implement market-led change within an organisation. Start at any time with online Distance Learning or via our class dates.
Develop your skills in: constructing an argument, evaluating marketing concepts, understanding technology and new trends, people management and leadership. Start at any time with online Distance Learning or via our class dates.
Build and develop client relationships either as an independent consultant or in a consultancy role within a large organisation. Start at any time with online Distance Learning.
Critically appraise the corporate brand and the importance of digital communications. Recommend and justify digital channels and tools effectively to support corporate reputation.
Master the dynamics of innovation and change, and understand, develop and apply a range of disruptive strategies to drive the organisation success. Start at any time with our online Distance Learning study method.
Audit the marketing environment, critically assess, appraise and justify strategic marketing options and evaluate the risks of strategic marketing decisions. Start at any time with our online Distance Learning study method.
Available from mid-September. Take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage.
Understand how innovation and disruption are affecting organisational growth, learn to develop a business case for innovation, and how to implement
Assess the strategic options for channel selection, relevant insights into digital customers and how digital channels are managed effectively in practice. Define requirements for legal compliance in digital campaigns
Learn about the strategic implications of the digital environment and how to develop and measure a conversion optimisation plan.
This is available from mid-September. Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.
Learn about the processes involved in planning a successful marketing campaign from initial analysis to evaluation.
Gain knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour.
This module provides an introduction to the main aspects of digital marketing. Develop digital communications campaigns and understand their effectiveness.
Malpractice & maladministration
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