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New syllabus

CIM Award in Marketing Insights

  • Level: 3
  • Duration: Study hours: 120
  • Study options: Online learning, Evening classes, Saturday seminars
  • Locations: Online, Cambridge

Available January 2025

The CIM Award in Marketing Insights will teach you to: 

  • Explain key market research methods and insights which can inform marketing decision-making
  • Understand the key factors that influence consumer/customer behaviour
  • Understand the customer journey and how to build stronger customer relationships 

You can find out more about the Modular Award syllabus here

Online learning

Start any time and set your own pace! £330 +VAT ENROL

Saturday seminars

15 March 2025 Cambridge, UK £485 +VAT ENROL
15 March 2025 Virtual classes £413 +VAT ENROL

Evening classes

12 May 2025 Cambridge, UK £485 +VAT ENROL
12 May 2025 Virtual classes £413 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Award fee £330 £330
  • VAT £66 £0
  • Total payable to the College £396 £330
  • CIM membership £65/year £65/year
  • CIM assessments £125 £125 *
* International learners might be eligible for a reduced rate of £110
  • Study method In-person classes
  • Award fee £485 £485
  • VAT £97 £0
  • Total payable to the College £582 £485
  • CIM membership £65/year £65/year
  • CIM assessments £125 £125

Entry criteria and support

  • GCSEs (or equivalent)
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

You don’t need any marketing experience to complete a CIM Level 3 qualification. 

We recommend a minimum period of 4 months to complete the Foundation Certificate. To allow you to fit studying around other commitments, we offer support for 24 months.   

Our students get a range of support, you can find more information about support here.

Course modules

Study hours:
120

Marketing Insights Module:

  • Explain key market research methods and insights Understand the key factors that influence consumer/customer behaviour
  • Understand the customer journey and how it impacts relationships
  • Understand how to conduct a marketing audit to inform decision-making
  • You will be assessed by an online multiple-choice question assessment.