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Thomas McAlinden (BA Hons, MSc, FCIM, MBA, Chartered Marketer) is a Senior Marketing Professional and ‘Pracademic’ – an academic who ‘practices what he preaches’ as a Consultant, Business Advisor and Chartered Marketer. With over 16 years’ experience in Marketing, Thomas has held various marketing roles spanning digital marketing, event management, international marketing and brand management from both the private and public sector. As an academic, Thomas’ main focus is on Marketing Strategy, Brand Management and Consumer Behaviour for MSc, Honours and U/G programmes alongside teaching the CIM professional qualifications, whilst his consultancy experience and work focuses upon SME’s, start-ups and the voluntary and third sector.
Thomas is not only CIM qualified and is a Chartered Marketer, but is also a Fellow of the CIM and holds numerous qualifications including MBA with Distinction; MSc with Distinction and a BA Hons in Marketing as well as being a Certified Business and Management educator. Thomas uses this knowledge to help teach on the Certificate in Professional Marketing and also the Marketing Executive apprenticeship.