For employers

Marketing and PR Apprenticeships

Help your team develop the skills to grow your business.

Organisations we work with

Bakkavor Civica Ei Group EKC Group Fareham Healthcare at home Nationwide North Tyneside council Norwich City Paul Sandwell Suffolk county council Volker Abcam Woodland trust The Queen Elizabeth Hospital King's Lynn Sage

Take a look at our latest guidance regarding COVID-19.

What is an Apprenticeship?

Apprenticeships are a way to develop and upskill an organisation’s workforce.

Each apprenticeship is based on a Standard, which has been designed to reflect the changing needs of employers. The apprentice works in a real job, and spends 20% of their time learning the knowledge, skills and behaviours set out in the Standard.

Available Apprenticeships

There are 600 apprenticeship standards so far approved for delivery by The Institute of Apprenticeships & Technical Education.

Each standard is created by an Employer Trailblazer group and sets out the required:

  • knowledge, skills and behaviours
  • the length of time
  • the amount of funding available
  • the end assessment

The College is currently offering the following apprenticeships:

  • Marketing Assistant (Level 3)
  • Marketing Executive (Level 4)
  • Marketing Manager (Level 6)
  • PR and Communications Assistant (Level 4)
  • Junior Content Producer (Level 3)
  • Digital Marketer (Level 3)

Incentive payments to employers

If you are thinking of hiring an apprentice before 31st March, there is a government incentive. They will pay each employer:

  • £2,000 for every apprentice recruited under the age of 25
  • £1,500 for every apprentice recruited over the age of 25

If you are thinking of hiring an apprentice between 1st April and 30th September, there is a government incentive. They will pay each employer:

  • £3,000 for every new apprentice recruited

This is in addition to
the existing £1,000 payment the government provides for all new 16 -18 year old apprentices and those aged under 25 with an Education, Health and Care Plan, where that applies. This does not apply to internal appointments, it only covers recruiting apprentices into your organisation.


Aren't Apprenticeships just for young people?

No. Apprenticeships are about upskilling and supporting your existing workforce, as well as for new starters. An organisation can put any staff member through an apprenticeship, provided they require significant new learning for their role.

What are the benefits of apprenticeships?

As an employer, you will experience tangible improvements to your business and workforce because apprentices learn the right skills and gain experience for the role your organisation needs. Apprentices are more likely to remain with the employer who invests in them, helping your employee retention rates. In addition apprenticeships will address skills gaps in the job market, creating real benefits for the wider economy.

What areas are covered in Apprenticeships?

Each apprenticeship covers: core units focused on the fundamental role responsibilities; specific elective units that allow businesses to tailor apprenticeships to focus on key industry and business challenges; and an end-point assessment, carried out by an independent End Point Assessor.

Details of the assessment are in the Apprenticeship Standards.

What is the Levy and who will have to pay?

The Apprenticeship Levy is paid by large companies (i.e. with a pay bill of over £3 million a year). The levy is 0.5% of their annual payroll. Levy funds remain in a large company’s National Apprenticeship Service Account for a maximum of 24 months. After that time, the money can be taken away by the government, so use it or lose it!

What happens if I don’t spend all of my apprenticeship Levy funds?

The funds are available on a 24 month rolling basis — if you don’t spend it, you lose it after that time period.

As an employer, what are my responsibilities to an apprentice?

Employers need to commit to the apprentice having 20% of their time for off the job training. This doesn’t mean they have to be away from the workplace or in a classroom but can be done flexibly to suit the apprentice and employer. This might can come in the form of:

  • Formal training with a training provider
  • Independent study during work time
  • Coaching or mentoring
  • Networking events
  • Online discussions/forums
  • Attending meetings
  • One-to-one work with a specialist

Register your interest!

To register your interest, or if you have any questions about the marketing apprenticeships, contact Charlotte Lestienne on:

+44 (0)1954 234941 REGISTER YOUR INTEREST
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

Approved provider

The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoATP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting


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