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What is an Apprenticeship?
Apprenticeships are a way to develop and upskill an organisation’s workforce.
Each apprenticeship is based on a Standard, which has been designed to reflect the changing needs of employers. The apprentice works in a real job, and spends 20% of their time learning the knowledge, skills and behaviours set out in the Standard.
There are 455 apprenticeship standards so far approved by The Institute of Apprenticeships & Technical Education.
Each standard is created by an Employer Trailblazer group and sets out the required:
- knowledge, skills and behaviours
- the length of time
- the amount of funding available
- the end assessment
The College is currently delivering the following marketing and PR apprenticeships:
Aren't Apprenticeships just for young people?
No. Apprenticeships are about upskilling and supporting your existing workforce, as well as for new starters. An organisation can put any staff member through an apprenticeship, provided they require significant new learning for their role.
What are the benefits of apprenticeships?
As an employer, you will experience tangible improvements to your business and workforce because apprentices learn the right skills and gain experience for the role your organisation needs. Apprentices are more likely to remain with the employer who invests in them, helping your employee retention rates. In addition apprenticeships will address skills gaps in the job market, creating real benefits for the wider economy.
What areas are covered in Apprenticeships?
Each apprenticeship covers: core units focused on the fundamental role responsibilities; specific elective units that allow businesses to tailor apprenticeships to focus on key industry and business challenges; and an end-point assessment, carried out by an independent End Point Assessor.
Details of the assessment are in the Apprenticeship Standards.
What is the Levy and who will have to pay?
The Apprenticeship Levy is paid by large companies (i.e. with a pay bill of over £3 million a year). The levy is 0.5% of their annual payroll. Levy funds remain in a large company’s National Apprenticeship Service Account for a maximum of 24 months. After that time, the money can be taken away by the government, so use it or lose it!
What happens if I don’t spend all of my apprenticeship Levy funds?
The funds are available on a 24 month rolling basis — if you don’t spend it, you lose it after that time period.
As an employer, what are my responsibilities to an apprentice?
Employers need to commit to the apprentice having 20% of their time for off the job training. This doesn’t mean they have to be away from the workplace or in a classroom but can be done flexibly to suit the apprentice and employer. This might can come in the form of:
- Formal training with a training provider
- Independent study during work time
- Coaching or mentoring
- Networking events
- Online discussions/forums
- Attending meetings
- One-to-one work with a specialist
What our students say
Cambridge Marketing College’s apprenticeship courses
are brilliant - there is a wealth of knowledge and different types of media
freely available. The tutors are always available to answer questions and push
you to achieve your best. This course has given me the courage to challenge
myself and the organisation I work within!
Really good and really interesting having an academic perspective. I am Enjoying that there are lots of different theories. The Online Learning Zone is easy to use. At the beginning, I used to study on Fridays but this didn’t work because people were off, so Fridays were really busy. Now I am booking the study time in meeting rooms and it is much better!
I am really enjoying it and I am finding the Learning Zone engaging. I look forward to the catch ups with my tutor. All is very relevant. It doesn't feel like work because I am enjoying it. It's not easy but it's enjoyable and I am passionate about communications.
Marketing College has helped me to build my knowledge and expand my skills
within PR. Once a week, my employer lets me take a study day, which entails
anything from writing a press release, to implementing a crisis communications
plan. This helps me in my role at Sage and puts my skills to the test.
Really positive and really beneficial. I have been able to put into practice on a daily basis.
It is really interesting. I don’t have formal training so all the theory is really useful. The Learning Zone is easy to use and easy to navigate in. It’s all interesting. I’m not a reader, so love the videos and doing things. I like talking through with my tutor because he has a different perspective.
Register your interest!
To register your interest, or if you have any questions about the marketing apprenticeships, contact Angie Annies on:
The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoTAP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting email@example.com.