Take responsibility for the marketing activities and strategy of your organisation.
Marketing apprenticeships have really taken off recently. They enable the apprentices to earn while they learn whilst giving the employer the advantage of a highly motivated member of staff who is keen to put their learning into practice. At the induction, managers are usually looking for their apprentices to improve their confidence by acquiring knowledge and skills, leading to behavioural change that is almost always recognised in their quarterly reviews.
Benefits for the apprentice and employer
- Apprentices learn vital skills they can apply directly to their roles, including planning and strategy, understanding innovation, branding and product/service development
- Apprentices will be fully qualified in 29 months
- It is a cost effect training solution for your company
Who is this apprenticeship for?
Typical job roles include: Marketing Manager, Marketing and Communications Manager, Corporate Communications Manager, Product/Proposition Manager, Insight/Innovations Manager.
How this apprenticeship works
- Minimum of 6 hours off-the-job training per week
- Blended learning, with online study materials, one-to-one coding tutorials, a monthly one-to-one online tutorial and topic specific webinars
- After successful completion of the EPA, the apprentice will be able to register as an Affiliate Member of the Chartered Institute of Marketing (CIM) — membership fees applies
- We have mapped the knowledge content with the CIM Level 6 Diploma in Professional Marketing, so the apprentice will be able to gain the qualification by taking two additional modules.
Duration and cost
The learning section of the apprenticeship is up to 24 months. The end point assessment period is up to 5 months thereafter. The cost is £9,000.
Skills and behaviours
- Advanced interpersonal and communication techniques
- Service delivery and improvement
- Resource management
- Planning and analysing
- Commercial approach
- Agile and flexible
- Creative and commercial thinking
- Resilience and continuous improvement
- Professionalism and emotional intelligence
End point assessment — EPA
To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:
- A Project Showcase - 3 marked components based on an end-to-end Marketing Plan that the apprentice has designed and developed during the EPA with their employer
- A 70-minute Professional Discussion (with the assessor) - assesses the apprentice’s knowledge, skills and behaviours holistically