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CIM Diploma in Professional Marketing

Revised
  • Level: 6
  • Duration: 18 months
  • Study options: Online learning, Evening classes, Saturday seminars
  • Locations: Bristol, Cambridge, Edinburgh, London, Virtual classes

 

 

For marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. Equivalent level to an undergraduate degree.

Learn to take a strategic approach to marketing planning and integrating digital strategy. Learn models, frameworks and techniques and how to apply these to achieve competitive advantage.

Learn how to embed innovation to help your organisation deal with the challenges of a fast-moving marketplace.

Then choose an elective module to either get to grips with your customer experience or managing your brand. 

 

Study package 

Find out what our students receive in their study package as part of this course.

Additional support

There are lots of free resources available within our student community to ensure you gain the best learning experience possible:

  • Learning styles support and practical toolkits to help with your studies
  • Fortnightly personal development and career webinars
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.

Online learning

Finance option available
Start any time and set your own pace! £1,335 +VAT ENROL

Evening classes

Finance option available
07 October 2024 Cambridge £2,100 +VAT ENROL
09 October 2024 London (Virtual) £2,100 +VAT ENROL

Saturday seminars

Finance option available
15 June 2024 Cambridge £2,100 +VAT ENROL
15 June 2024 Bristol (Virtual) £2,100 +VAT ENROL
15 June 2024 Edinburgh (Virtual) £2,100 +VAT ENROL
15 June 2024 Virtual classes £2,100 +VAT ENROL

Fees and payment

Course fees are subject to VAT in the United Kingdom.

Awarding body membership and/or assessment fees are not included.

You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.

Spread the cost of your course*

Take advantage and make an initial payment of £370 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments as follows:

  • Online learning £130.20/month
  • Evening classes £222/month
  • Saturday seminars £222/month

Entry criteria and support

In order to take this course, you need to have:

  • a relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
  • a Bachelors or Masters degree with at least one third of credits coming from marketing content (120 credits in a Bachelor degree or 60 credits in a Masters): or
  • 2+ years’ marketing experience in an operational role plus a diagnostic assessment
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent)

Level finder

Do you know which qualification is right for you?

The qualification normally takes 12-15 months. The College will support you for 18 months for added flexibility

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
170 hours, split into a weekly study plan.

  • Understand how to analyse an organisation’s current and future internal and external environments
  • Interpret relevant information and insights to recommend and inform strategic decision making
  • Develop marketing objectives and strategy to deliver organisational objectives
  • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives
  • Define the resources required to deliver the strategic marketing plan
  • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement

Study hours:
170 hours, split into a weekly study plan.

  • Understand how innovation and disruption are influencing organisational growth
  • Assess the key factors that facilitate innovation in organisations
  • Apply principles of innovation throughout the marketing function
  • Develop a business case for a marketing related innovation
  • Understand the activities required for the implementation of innovative marketing
  • Develop a plan for the communication of innovation

Study hours:
170 hours, split into a weekly study plan.

  • Assess the strategic options for channel selection
  • Understand relevant insights into digital customers
  • Understand how digital channels are managed effectively in practice
  • Define requirements for legal compliance in digital campaigns
  • Understand the customer journey
  • Develop plans to improve the user experience

Study hours:
170 hours, split into a weekly study plan.

  • Understand how brands are defined and positioned to add value to organisations
  • Assess the elements of brand strategy
  • Understand the factors that drive brand identity and success
  • Develop a brand plan to deliver the brand strategy
  • Apply a range of techniques to manage the resources to deliver the brand plan
  • Interpret brand metrics and adapt the brand plan for continuous improvement