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Keith is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. He teaches the CIM Diploma and Marketing Manager apprenticeship, specialising in Strategy.

He has 32 years' of experience in Sales & Marketing in the Medical Device Industry. As a CIM volunteer, he was Chairman of the Medical Marketing Group.

He is a Liveryman of the Worshipful Company of Marketors, a Freeman of the City of London and an Honorary Fellow of the Association of Surgeons of Great Britain & Ireland.