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CIM Diploma in Professional & Digital Marketing

  • Level: 6
  • Duration: 24 months
  • Study options: Online learning
  • Locations: Online

Overview: CIM Diploma in Professional and Digital Marketing 

The CIM Diploma in Professional and Digital Marketing qualification is suited to marketers with over 2 years of experience and looking for their next step in their career.

This marketing course can be completed in 9 months, and learners will need to pass 4 modules to gain a full CIM Level 6 qualification. At the end of the training, all learners will be confident marketers with skills in strategy, planning and branding. The range of elective modules lets students choose the topics that best match their interests and future career plans.

Please see the infographic for a further explanation of the module selection. You can find the full Level 6 CIM specification here.

For Level 6 apprentices, you can find more information on CIM exemption savings here.

Online learning

Finance option available
Start any time and set your own pace!

£1,800 +VAT

ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Course fee £1,800 £1,800
  • VAT £360 £0
  • Total payable to the College £2,160 £1,800
  • CIM membership £65/year £65/year
  • CIM assessments £660 £660 *
* International learners might be eligible for a reduced rate of £540

Spread the cost of your course

Available for UK bank accounts only.

Take advantage and make an initial payment of £325 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments as follows:

  • Online learning £186/month
** A £25 administration fee will be added at checkout.

Entry criteria and support

  • A relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
  • A Bachelor’s or Master’s degree with at least one-third of credits coming from marketing content (120 credits in a Bachelor's degree or 60 credits in a Master’s): or
  • 2+ years’ marketing experience in an operational role plus a diagnostic assessment
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent

Support

During your training, you will have access to lots of free resources and the full study package. 

This includes:

  • Access to support from a Learning Styles Researcher to help you get the most out of your studies
  • A ‘Marketer’s Sustainability Toolkit’ to turn sustainability goals into action
  • Personal development and career webinars
  • Friday Drop-ups to learn new topics and interact with other students
  • Unique podcasts covering marketer opinions and expert insights from guests around the world 

We recommend a minimum of 9 months for Diplomas. To allow you to fit studying around other commitments, we offer support for 24 months for CIM qualifications and 6 months for CIM Modular Awards.

Course modules

Study hours:
200

Strategy and Planning Module:

  • Understand the organisation’s priorities, purpose, direction and their impact on marketing strategy
  • Understand how insights drawn from marketing audits inform the marketing plan
  • Develop a strategic marketing plan to deliver an organisation’s objectives
  • Understand how to align supporting plans to the marketing plan in delivering marketing objectives.
  • Develop an implementation plan to achieve objectives
  • Critically evaluate the results of measurements applied in plans to recommend continuous improvements

 

  •   On-screen plan submission, 3 essay-style questions (between 250-500 words) and 20 multiple-choice questions. The assessment duration totals 120 minutes.

Study hours:
100

Societal Impact Module:

  • Understand the changing societal and environmental landscape and what that means for business and society
  • Understand how marketing can align and support the business, societal and environmental agendas
  • Understand the process of long-term planning to implement societal change and measure results

Cambridge Marketing College has a 100% pass rate on the Societal Impact module (May 2025)

  •   Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 

Study hours:
100

Brand Proposition Module:

  • Understand how to develop propositions that differentiate the organisation
  • Understand how the brand supports the proposition
  • Determine the factors that drive brand identity and strategy for success

 

  •   Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 

Study hours:
100

AI Marketing Module:

  • Identify the application of AI within marketing
  • Understand the challenges of AI within the business environment
  • Understand how to plan the utilisation of AI in marketing activities

 

  •   Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 

Study hours:
100

SEO and Paid Search Management Module:

  • Utilise research methods for organic & paid search
  • Understand how paid search is managed
  • Understand how organic search can be optimised

 

  •   Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 

Study hours:
100

Commercial Intelligence Module:

  • Analyse marketing budgets
  • Forecast for ROMI (return on marketing investment build)
  • Create strategic budgets
  • Optimise channel performance
  • Translate insights to achieve marketing objectives
  •   Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 
Get your prospectus

Explore our qualifications and learn about our study package