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CIM Diploma in Professional & Digital Marketing

  • Level: 6
  • Duration: 24 months
  • Study options: Online learning, Evening classes
  • Locations: Virtual classes

For the CIM Level 6 Diploma, there are 2 mandatory modules: Strategy & Planning and Brand Proposition. Then you have a choice of 2 of 4 elective modules.

You must choose either Societal Impact or Commercial Intelligence (available from October 2025) for your first elective module.

Then you have a choice of AI marketing or SEO & Paid Search Management for your second elective module.

Please see the infographic for a further explanation of the module selection.

If you have completed a Level 6 apprenticeship, you may be exempt from modules and therefore able to complete the CIM Level 6 Diploma in less time. You can find more information about exemptions here.

You can find the full syllabus here.

Online learning

Finance option available
Start any time and set your own pace! £1,800 +VAT ENROL

Evening classes

Finance option available
02 February 2026 Virtual classes (Virtual) £2,760 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Course fee £1,800 £1,800
  • VAT £360 £0
  • Total payable to the College £2,160 £1,800
  • CIM membership £65/year £65/year
  • CIM assessments £660 £660 *
* International learners might be eligible for a reduced rate of £540
  • Study method Virtual classes
  • Course fee £2,760 £2,760
  • VAT £552 £0
  • Total payable to the College £3,312 £2,760
  • CIM membership £65/year £65/year
  • CIM assessments £660 £660

Spread the cost of your course

Available for UK bank accounts only.

Take advantage and make an initial payment of £325 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments as follows:

  • Online learning £186/month
  • Evening classes £301.20/month

Entry criteria and support

  • A relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
  • A Bachelor’s or Master’s degree with at least one-third of credits coming from marketing content (120 credits in a Bachelor's degree or 60 credits in a Master’s): or
  • 2+ years’ marketing experience in an operational role plus a diagnostic assessment
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent

Support

Our students get a range of support, you can find more information about support here.

We recommend a minimum of 9 months for Diplomas. To allow you to fit studying around other commitments, we offer support for 24 months for CIM qualifications and 6 months for CIM Modular Awards.

Course modules

Study hours:
200

Strategy and Planning Module:

  • Understand the organisation’s priorities, purpose, direction and their impact on marketing strategy
  • Understand how insights drawn from marketing audits inform the marketing plan
  • Develop a strategic marketing plan to deliver an organisation’s objectives
  • Understand how to align supporting plans to the marketing plan in delivering marketing objectives.
  • Develop an implementation plan to achieve objectives
  • Critically evaluate the results of measurements applied in plans to recommend continuous improvements

 

  • On-screen plan submission, 3 essay-style questions (between 250-500 words) and 20 multiple-choice questions. The assessment duration totals 120 minutes.

Study hours:
100

Societal Impact Module:

  • Understand the changing societal and environmental landscape and what that means for business and society
  • Understand how marketing can align and support the business, societal and environmental agendas
  • Understand the process of long-term planning to implement societal change and measure results

Cambridge Marketing College has a 100% pass rate on the Societal Impact module (May 2025)

  • Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 

Study hours:
100

Brand Proposition Module:

  • Understand how to develop propositions that differentiate the organisation
  • Understand how the brand supports the proposition
  • Determine the factors that drive brand identity and strategy for success

 

  • Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 

Study hours:
100

AI Marketing Module:

  • Identify the application of AI within marketing
  • Understand the challenges of AI within the business environment
  • Understand how to plan the utilisation of AI in marketing activities

 

  • Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 

Study hours:
100

SEO and Paid Search Management Module:

  • Utilise research methods for organic & paid search
  • Understand how paid search is managed
  • Understand how organic search can be optimised

 

  • Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 

Study hours:
100

Available from November 2025

Commercial Intelligence Module:

  • Analyse marketing budgets
  • Forecast for ROMI (return on marketing investment build)
  • Create strategic budgets
  • Optimise channel performance
  • Translate insights to achieve marketing objectives
  • Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 
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