United Kingdom

Annie Dawson

Annie has 12 years experience in Food FMCG, as well as 5 years in Non-Food FMCG, including 6 years with Tesco/Sainsburys and 4 years Internationally. For the past 17 years, she has been Owner and Director of her own limited consultancy business.

More about Annie Dawson


Annie has spent the last 20+ years in a variety of commercially based roles, marketing, sales, category management and international. She has significant breadth and depth in these areas across Food & Non Food, Retail, FMCG, and International.

Annie founded her own limited company in the year 2000 and through this has worked with businesses across the globe, mainly specialising in strategic marketing and planning, advertising, category management and international sales and marketing.

Her client portfolio includes Tesco, Sainsburys, Homebase, Britvic, Danone, General Mills and Premier Foods (to name a few).

With (hopefully) an MBA (soon to find out!) Annie has started to focus more on working with entrepreneurs, private equity companies and doing some lecturing – with both post grads and under grads and CIM.


This website uses cookies!

Cookies are important to maintain the functionality of this website and to continually improve your experience.
We'll assume you're okay with this unless you decide to opt out — Find out more