United Kingdom

Annie Dawson

- 12 years Food FMCG - 5 years Non Food FMCG - Including 6 years with Tesco/Sainsbury and 4 years in International - 17 years Owner/Director of own limited consultancy business

More about Annie Dawson


Annie has spent the last 20+ years in a variety of commercially based roles, marketing, sales, category management and international. She has significant breadth and depth in these areas across Food & Non Food, Retail, FMCG, and International.

Annie founded her own limited company in the year 2000 and through this has worked with businesses across the globe, mainly specialising in strategic marketing and planning, advertising, category management and international sales and marketing.

Her client portfolio includes Tesco, Sainsburys, Homebase, Britvic, Danone, General Mills and Premier Foods (to name a few).

With (hopefully) an MBA (soon to find out!) Annie has started to focus more on working with entrepreneurs, private equity companies and doing some lecturing – with both post grads and under grads and CIM.


Courses taught by this tutor