Create content for a wide range of media, including social media, broadcast and print.
Benefits for the apprentice and employer
- Apprentices learn vital skills they can apply directly to their roles, including: SEO, copy writing and editing, and content creation across various formats
- It's a cost effect training solution for your company
- Your apprentice will be fully qualified in just 21 months
Who is this apprenticeship for?
Typical roles include: Content assistant, Content creator, Content producer, Junior content producer, Multimedia executive, Social media assistant, Social media co-ordinator, Social media executive.
How this apprenticeship works
- Minimum of 6 hours off-the-job training per week
- Blended learning, with online study materials, a monthly one-to-one online tutorial and topic specific webinars
Duration and cost
The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 3 months thereafter. The cost is £10,000.
Skills and behaviours
- Interpret the objectives of the client’s/customer’s brief
- Research ideas and concepts to meet the brief
- Identify & recommend the appropriate platform/s or channel/s to use
- Analyse the differences between media campaigns
- Ensure that the content being developed is organised and allows for efficient retrieval
- Present ideas, pitches and proposals for creative content to be further developed
- Ensure content is accessible to all end users and language best practice is applied
- Storyboard and outline script their ideas for content to be developed
- Obtain and manage media assets for use within content creation
- Understand the user experience to ensure content is focused on maximising engagement
- Write and edit copy for use in print and online
- Diversity and British values awareness
End point assessment — EPA
To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This comprises of:
- Evaluation report, presentation and questions
- Professional discussion (with portfolio)