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Content Creator Apprenticeship

  • Level: 3
  • Duration: 18
  • Study options: Online learning
  • Cost: £10,000

Create content for a wide range of media, including social media, broadcast and print.

Benefits for the apprentice and employer

  • Apprentices learn vital skills they can apply directly to their roles, including: SEO, copy writing and editing, and content creation across various formats
  • It's a cost effect training solution for your company
  • Your apprentice will be fully qualified in just 21 months

Who is this apprenticeship for?

Typical roles include: Content assistant, Content creator, Content producer, Junior content producer, Multimedia executive, Social media assistant, Social media co-ordinator, Social media executive.

How this apprenticeship works

  • Minimum of 6 hours off-the-job training per week
  • Blended learning, with online study materials, a monthly one-to-one online tutorial and topic specific webinars
  • Free attendance at 2 one-day courses on AI and Sustainability

Duration and cost

The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 3 months thereafter. The cost is £10,000

Skills and behaviours

  • Interpret the objectives of the client’s/customer’s brief
  • Research ideas and concepts to meet the brief
  • Identify & recommend the appropriate platform/s or channel/s to use
  • Analyse the differences between media campaigns
  • Ensure that the content being developed is organised and allows for efficient retrieval
  • Present ideas, pitches and proposals for creative content to be further developed
  • Ensure content is accessible to all end users and language best practice is applied
  • Storyboard and outline script their ideas for content to be developed
  • Obtain and manage media assets for use within content creation
  • Understand the user experience to ensure content is focused on maximising engagement
  • Write and edit copy for use in print and online
  • Diversity and British values awareness

End point assessment — EPA

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This comprises of:

  • Evaluation report, presentation and questions
  • Professional discussion (with portfolio)

Key syllabus

  1. Identifying the commercial drivers for a client/customer
  2. Importance of brand, a client’s/customer’s brief, research ideas and data
  3. How audiences and communication styles differ
  4. How creative content can be used across channels and platforms
  5. How to work within a budget allocation
  6. Where content fits in marketing strategy
  7. Emerging technologies, standards and trends
  8. How to select/create a labelling scheme to classify content for storage

  1. Different styles of writing and tone of voice
  2. How to use multiple channels and platforms
  3. How to plan content delivery against a schedule
  4. How to engage with audiences and map customer journeys
  5. Regulatory and legal requirements

  1. A comprehensive grasp of grammar, punctuation and spelling
  2. How to write copy that persuades or raises brand awareness
  3. How to use AI to develop creative content
  4. How to use inclusive language
  5. How to capture video, pictures, graphics
  6. How the editing approach affects the production of the content
  7. How to identify, manage and store media assets
  8. How to create a content campaign
  9. How to publish web pages and use SEO techniques
  10. How to segment and understand audiences
  11. How to gather data to evaluate success

  1. The culture of creative media organisations
  2. Commercial pressures, project deadlines and organisation working practices
  3. How to manage and market skills and services
Choosing a training provider

Why use Cambridge Marketing College as your apprentice training provider?

About apprenticeships

Apprenticeships are a way to develop and upskill your workforce.