Bulgaria
Egypt
Germany
India
Netherlands
United Arab Emirates
United Kingdom
Who is the apprenticeship for?
Typical roles include: Content assistant, Content creator, Content producer, Junior content producer, Multimedia executive, Social media assistant, Social media co-ordinator, Social media executive.
Benefits for the apprentice and employer
- Students learn vital skills they can apply directly to their roles, including: SEO, copy writing and editing, and content creation across various formats
- It's a cost effect training solution for your company
- Staff will be fully qualified in just 21 months
How this apprenticeship works
- Minimum of 6 hours off-the-job training per week
- Blended learning, with online study materials, a monthly one-to-one online tutorial and topic specific webinars
Duration and cost
The learning section of the apprenticeship is up to 18 months. The end point assessment period is up to 3 months thereafter. The cost is £10,000.
Skills and behaviours
- Interpret the objectives of the client’s/customer’s brief
- Research ideas and concepts to meet the brief
- Identify & recommend the appropriate platform/s or channel/s to use
- Analyse the differences between media campaigns
- Ensure that the content being developed is organised and allows for efficient retrieval
- Present ideas, pitches and proposals for creative content to be further developed
- Ensure content is accessible to all end users and language best practice is applied
- Storyboard and outline script their ideas for content to be developed
- Obtain and manage media assets for use within content creation
- Understand the user experience to ensure content is focused on maximising engagement
- Write and edit copy for use in print and online
- Diversity and British values awareness
End point assessment
To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This comprises of:
- Evaluation report, presentation and questions
- Professional discussion (with portfolio)
Key syllabus
Section 1: Content Planning
- Identifying the commercial drivers for a client/customer
- Importance of brand, a client’s/customer’s brief, research ideas and data
- How audiences and communication styles differ
- How creative content can be used across channels and platforms
- How to work within a budget allocation
- Where content fits in marketing strategy
- Emerging technologies, standards and trends
- How to select/create a labelling scheme to classify content for storage
Section 2: Content Development
- Different styles of writing and tone of voice
- How to use multiple channels and platforms
- How to plan content delivery against a schedule
- How to engage with audiences and map customer journeys
- Regulatory and legal requirements
Section 3: Content creation, management and evaluation
- A comprehensive grasp of grammar, punctuation and spelling
- How to write copy that persuades or raises brand awareness
- How to use inclusive language
- How to capture video, pictures, graphics
- How the editing approach affects the production of the content
- How to identify, manage and store media assets
- How to create a content campaign
- How to publish web pages and use SEO techniques
- How to segment and understand audiences
- How to gather data to evaluate success
Section 4: Industry awareness
- The culture of creative media organisations
- Commercial pressures, project deadlines and organisation working practices
- How to manage and market skills and services
What our students say
Really positive and really beneficial. I have been able to put into practice on a daily basis.
I already feel more confident in my ability and understanding within an industry I can't wait to spend the rest of my life in. When you know, you know right?
If you're questioning if an apprenticeship is worth it or wondering if it's the right route for you...give it a go. Especially if you want to become a marketing wizard or hottest content creator out there. You'll be amazed at what you can learn.
I have passed! I’m so surprised, pleased and thankful! I will be shouting from the rooftops on LinkedIn about my amazing Cambridge Marketing College course very soon. This course really gave me the structure, expertise and encouragement from my tutor to actually become a Marketer. A huge thank you to everyone!
Cambridge Marketing College’s apprenticeship courses
are brilliant - there is a wealth of knowledge and different types of media
freely available. The tutors are always available to answer questions and push
you to achieve your best. This course has given me the courage to challenge
myself and the organisation I work within!
The course material follows a logical structure and
provides a variety of learning methods depending on preference. The level of
support provided by the college is outstanding. My learning is tailored to my
personal objectives and work priorities which means I can balance workloads
alongside developing my career aspirations as a marketing professional.
More apprenticeships:
Register your interest!
To register your interest, or if you have any questions about the marketing apprenticeships, contact Charlotte Lestienne on:
Approved provider
The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoATP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting apprenticeships@marketingcollege.com.
