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Marketing Executive Apprenticeship

  • Level: 4
  • Duration: 15
  • Study options: Online learning
  • Cost: £6,000

Helping to shape, support and deliver marketing plans, by working in conjunction with the Marketing Manager.

Benefits for the apprentice and employer

  • Apprentices learn vital skills they can apply directly to their roles, including business understanding and commercial awareness, planning campaigns, stakeholder engagement
  • Apprentices will be fully qualified in 20 months
  • It is a cost effect training solution for your company

Who is this apprenticeship for?

Typical job roles include Marketing Executives, Marketing Officers, Marketing and Communications Officers, Marketing Specialists, Communications Executives, Communications Specialists reporting to a Marketing Manager.

How this apprenticeship works

  • Minimum of 6 hours off-the-job training per week
  • Blended learning, with online study materials, one-to-one coding tutorials, a monthly one-to-one online tutorial and topic specific webinars
  • Free attendance at 2 one-day courses on AI and Sustainability
  • After successful completion of the EPA, the apprentice will be able to register as an Affiliate Member of the Chartered Institute of Marketing (CIM) — membership fees applies
  • We have mapped the knowledge content with the CIM Level 4 Certificate in Marketing, so the apprentice will be able to gain the qualification by taking one additional module.
CIM Level 4 Certificate in Marketing

Duration and cost

The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 5 months thereafter. The cost is £6,000.

Skills and behaviours

  • Project and time management
  • Budgets
  • Communication and presentation techniques
  • Stakeholder engagement
  • Campaign co-ordination, evaluation and analysis
  • Agility and flexibility
  • Creative thinking
  • Professionalism and emotional intelligence

End point assessment — EPA

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:

  • A 90-minute multiple choice test
  • A Project Showcase - 3 marked components based on an end-to-end marketing plan, which the apprentice has designed and developed during the EPA with their employer
  • A 50-minute Professional Discussion (with an assessor) - assesses the apprentice’s knowledge, skills and behaviours holistically

Key syllabus

  • The Role and Scope of Marketing and Market Orientation
    Activities include: Research and analyse the orientation of your organisation and record the reasons for your conclusions; Find out how segmentation is undertaken in your organisation – write a short report for your Line Manager on the key characteristics of your major segment(s)
  • Marketing Planning
    Activities include: Obtain and read a copy of your organisation’s Marketing Plan. Does it have all the information you would expect? Are the objectives SMART and do they link to your corporate objectives clearly? How is progress measured and how often is the Plan reported against and to whom? Compile a list for discussion of the key strengths and any weaknesses in the Plan.
  • Brands and Corporate Reputation
    Activities include: Select one of your organisation’s key brands and analyse it. What positioning is used and how does this fit with the target market segment(s)? Is there a clear brand image and personality? What is the brand strategy? What does your organisation know about its corporate reputation? Does it have a strategy for managing this? How does it monitor and measure its reputation?
  • Stakeholder and Customer Relationship Management (CRM)
    Activities include: Identify the key stakeholders and publics for your organisation. Assess their power and influence and different needs/objectives.
  • Customer Behaviour
  • The Marketing Environment and Audit
  • Marketing Information & Research
  • The Marketing Mix (7Ps)
  • Applying the Marketing Mix

  • Campaign Planning
  • Internal and External Situational Analysis
  • Developing a Successful Campaign
  • Implementing a Successful Campaign
  • Monitoring a Marketing Campaign
  • Post Campaign Evaluation

  • Digital Marketing Tools and Techniques
  • Applications of Digital Marketing
  • Integrating Digital and Traditional Marketing
  • Enhancing Stakeholder Engagement
  • A Digital Marketing Plan
  • Digital Marketing Analysis
Choosing a training provider

Why use Cambridge Marketing College as your apprentice training provider?

About apprenticeships

Apprenticeships are a way to develop and upskill your workforce.