Egypt
Germany
India
Netherlands
Russia
United Arab Emirates
United Kingdom
Spread the cost of your course*
Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.
* Available for UK bank accounts only.
Online learning
£1230.00* + VAT
Evening classes
30 September 2019, £1905.00* + VAT
02 October 2019, £1905.00* + VAT
Executive weekends
28 September 2019, £2100.00* + VAT
Saturday seminars
28 September 2019, £1905.00* + VAT
05 October 2019, £1905.00* + VAT
05 October 2019, £1905.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Gain the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Understand that customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention.
Duration
12 months (18 months support is provided for added flexibility if needed).Entry criteria
- A Bachelor’s degree in any discipline; or,
- 2+ years’ experience in a sales or marketing role
Course modules:
Applied Marketing Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand the contribution of marketing to the organisation
- Know what influences customer behaviour across a range of contexts
- Understand the factors and trends in the marketing environment and how they affect marketing
- Know a range of options for gathering relevant marketing information
- Understand the application of the marketing mix within different marketing contexts
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
Assessment: Multiple choice examination.
Planning Campaigns Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand the process of planning a campaign
- Know how to undertake an internal and external situational analysis
- Know how to develop a successful campaign plan
- Understand how to implement a plan in practice
- Understand the principles of monitoring a marketing campaign
- Know how to undertake a post campaign evaluation
Assessment: Work based assignment on an organisation of your choice.
Customer Insights Elective
Study hours: 170, split into a provided weekly study plan.- Understand the range of customer contexts in which the marketer operates
- Understand the key factors that influence customer behaviour
- Understand the customer experience
- Know how to enhance the customer experience
- Understand the range of research methods and metrics available to monitor customer experiences
- Know how to use and apply research approaches to gain insight and inform decision making
Assessment: Work based assignment on an organisation of your choice.
Digital Marketing Techniques Elective
Study hours: 170, split into a provided weekly study plan.- Understand digital marketing tools and techniques
- Assess different applications of digital marketing
- Know how to integrate digital and offline marketing
- Understand approaches to enhancing stakeholder engagement
- Know how to develop a digital marketing plan
- Apply and adapt digital marketing analysis
Assessment: Work based assignment on an organisation of your choice.
What our students say
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Don't have the flexibility to study a full qualification?
You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.
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