Level 4

CIM Certificate in Professional Marketing

Revised

Available via our online learning method, with an anytime start date, or via our 'virtual classrooms', with upcoming dates listed below.

Spread the cost of your course*

Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.

* Available for UK bank accounts only.

Online learning

Online Learning

£1230.00* + VAT

£1230.00* + VAT

Please note: All modules will be taught via virtual classrooms until December 2021.


Evening classes

London , UK

02 February 2022, £1905.00* + VAT

02 February 2022
£1905.00* + VAT
Cambridge , UK

31 January 2022, £1905.00* + VAT

31 January 2022
£1905.00* + VAT

Executive weekends

Cambridge , UK

29 January 2022, £2100.00* + VAT

29 January 2022
£2100.00* + VAT

Saturday seminars

Edinburgh , UK

29 January 2022, £1905.00* + VAT

29 January 2022
£1905.00* + VAT
Manchester , UK

29 January 2022, £1905.00* + VAT

29 January 2022
£1905.00* + VAT
Bristol , UK

29 January 2022, £1905.00* + VAT

29 January 2022
£1905.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview




Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Gain the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Understand that customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention.

Duration

12 months (18 months support is provided for added flexibility if needed).

Entry criteria

  • A Bachelor’s degree in any discipline; or,
  • 2+ years’ experience in a sales or marketing role

Course modules :

Applied Marketing Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand the contribution of marketing to the organisation
  • Know what influences customer behaviour across a range of contexts
  • Understand the factors and trends in the marketing environment and how they affect marketing
  • Know a range of options for gathering relevant marketing information
  • Understand the application of the marketing mix within different marketing contexts
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals


You can view the full syllabus for the module here.

Assessment: Multiple choice examination.

Planning Campaigns Mandatory

Study hours: 170, split into a provided weekly study plan.

  • Understand the process of planning a campaign
  • Know how to undertake an internal and external situational analysis
  • Know how to develop a successful campaign plan
  • Understand how to implement a plan in practice
  • Understand the principles of monitoring a marketing campaign
  • Know how to undertake a post campaign evaluation


You can view the full syllabus for the module here.

Assessment: Work based assignment on an organisation of your choice.

Customer Insights Elective

Study hours: 170, split into a provided weekly study plan.

  • Understand the range of customer contexts in which the marketer operates
  • Understand the key factors that influence customer behaviour
  • Understand the customer experience
  • Know how to enhance the customer experience
  • Understand the range of research methods and metrics available to monitor customer experiences
  • Know how to use and apply research approaches to gain insight and inform decision making


You can view the full syllabus for the module here.

Assessment: Work based assignment on an organisation of your choice.

Digital Marketing Techniques Elective

Study hours: 170, split into a provided weekly study plan.

Please note: By choosing this module as an elective when studying the full qualification, the student would be awarded with the CIM Certificate in Professional Digital Marketing

  • Understand digital marketing tools and techniques
  • Assess different applications of digital marketing
  • Know how to integrate digital and offline marketing
  • Understand approaches to enhancing stakeholder engagement
  • Know how to develop a digital marketing plan
  • Apply and adapt digital marketing analysis


You can view the full syllabus for the module here.

Assessment: Work based assignment on an organisation of your choice.

What our students say

Very good quality of teaching - thank you!

Hannah Dunsdon Marketing Assistant, Ascentric

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.

Taylor Green Marketing Specialist, Peter Bush Communications

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.

Izzy Croker Marketing Executive, Ieso Digital health

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I can't fault the team - throughout every point of contact with a member of staff they have always gone above and beyond. I look forward to spending many years learning with them :)

Katie Gray Events & Marketing Executive , 4Secure Ltd

I am really enjoying studying the certificate, learning so much. For my assignment, I have been volunteering with a social enterprise and having very informative talks with the tutor David Earp. Working hard now on writing up the assignment!

Melanie Thomson Certificate, Student

Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.

Laura Darwin Marketing Manager, Mullis & Peake LLP

All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.

Jessica Thomas Marketing Assistant, Oritor Services Ltd

I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.

Evodie Fleury Social Media Marketing Executive, Skyscanner

Don't have the flexibility to study a full qualification?

You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

This website uses cookies!

Cookies are important to maintain the functionality of this website and to continually improve your experience.
We'll assume you're okay with this unless you decide to opt out — Find out more