Bulgaria
Egypt
Germany
India
Netherlands
United Arab Emirates
United Kingdom
Spread the cost of your course*
Take advantage and make an initial payment of £370 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments as follows:
| Online learning | £117.60/month |
| Evening classes | £198.60/month |
| Saturday seminars | £198.60/month |
* Available for UK bank accounts only.
Online learning
£1230.00* + VAT
Evening classes
30 January 2023, £1905.00* + VAT
01 February 2023, £1905.00* + VAT
Saturday seminars
28 January 2023, £1905.00* + VAT
28 January 2023, £1905.00* + VAT
28 January 2023, £1905.00* + VAT
28 January 2023, £1905.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Gain the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. Understand that customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention.
Study package
Find out what our students receive in their study package as part of this course.
Additional support
There are lots of free resources available within our student community to ensure you gain the best learning experience possible!
- Learning styles support and practical toolkits to help with your studies.
- The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
- Fortnightly personal development and career webinars.
- Informal Friday ‘Drop-ins’ which follows a current topic for students to discuss and generate ideas.
- Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.
Duration
12 months (18 months support is provided for added flexibility if needed).Entry criteria
- A Bachelor’s degree in any discipline; or,
- 2+ years’ experience in a sales or marketing role
Course modules :
Applied Marketing Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand the contribution of marketing to the organisation
- Know what influences customer behaviour across a range of contexts
- Understand the factors and trends in the marketing environment and how they affect marketing
- Know a range of options for gathering relevant marketing information
- Understand the application of the marketing mix within different marketing contexts
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
You can view the full syllabus for the module here.
Assessment: Multiple choice examination.
Planning Campaigns Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand the process of planning a campaign
- Know how to undertake an internal and external situational analysis
- Know how to develop a successful campaign plan
- Understand how to implement a plan in practice
- Understand the principles of monitoring a marketing campaign
- Know how to undertake a post campaign evaluation
You can view the full syllabus for the module here.
Assessment: Work based assignment on an organisation of your choice.
Customer Insights Elective
Study hours: 170, split into a provided weekly study plan.- Understand the range of customer contexts in which the marketer operates
- Understand the key factors that influence customer behaviour
- Understand the customer experience
- Know how to enhance the customer experience
- Understand the range of research methods and metrics available to monitor customer experiences
- Know how to use and apply research approaches to gain insight and inform decision making
You can view the full syllabus for the module here.
Assessment: Work based assignment on an organisation of your choice.
Digital Marketing Techniques Elective
Study hours: 170, split into a provided weekly study plan.- Understand digital marketing tools and techniques
- Assess different applications of digital marketing
- Know how to integrate digital and offline marketing
- Understand approaches to enhancing stakeholder engagement
- Know how to develop a digital marketing plan
- Apply and adapt digital marketing analysis
You can view the full syllabus for the module here.
Assessment: Work based assignment on an organisation of your choice.
What our students say
I have found the Professional Certificate an excellent and crucial input in my marketing manager role: it gave me the theory I was lacking. I felt more grounded, more confident in my knowledge and it has given me an extra strategic edge. The tutors went above and beyond to help us in the preparation of exams and assignments, and I would recommend this for all marketers.
I can't fault the team - throughout every point of contact with a member of staff they have always gone above and beyond. I look forward to spending many years learning with them :)
Soon after I started working in marketing, by recommendation I joined Cambridge Marketing College. After completing the Certificate I was promoted and decided to return to CMC to start the CIM Professional Diploma. The tutors always went out of their way to help as much as they possibly could, and I am now working as a Marketing Manager and I love what I do. None of this would have been possible without CMC, so thank you all from the bottom of my heart. When there are less pressures at work I'll be back for my Digital Diploma, but for now I'll just keep recommending your services.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
All my materials have arrived and I've had a nice chat with my tutor and I'm all set! Just like to say how friendly, supportive and helpful everyone's been, I'm really impressed with the course, website and materials, I'm so pleased I chose cmc! Thanks again.
Studying at the Cambridge Marketing College has been great so far, it’s clear that all tutors are passionate about each topic and are driven to share their knowledge with the students.
Very good quality of teaching - thank you!
I am really enjoying studying the certificate, learning so much. For my assignment, I have been volunteering with a social enterprise and having very informative talks with the tutor David Earp. Working hard now on writing up the assignment!
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
Great tutor sessions and very helpful notes. I have very much enjoyed this module; fantastic and interactive.
Don't have the flexibility to study a full qualification?
You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.
We're here to assist!
If you have any questions or would like confidential advice, please do not hesitate to get in touch:
