Overview
The Multi-channel Marketer apprenticeship is a 15-month programme (plus up to 5 months for End Point Assessment) that develops entry-level marketing staff into capable marketing professionals. Marketing apprentices gain skills in marketing planning, the marketing mix, market research, customer analysis, and digital communications, enabling them to plan, deliver, and evaluate campaigns across multiple channels. Training is delivered through structured online learning with expert tutors, supported by a digital learning platform, resources, and ongoing progress tracking.
For employers, the apprenticeship builds internal marketing capability by upskilling staff in roles such as Marketing Assistant or Digital Marketing Assistant. Businesses benefit from improved campaign delivery, stronger customer targeting, consistent communications, and better use of data to measure performance, creating long-term marketing capacity without relying solely on external agencies.
Who is this apprenticeship for?
This apprenticeship is suitable for:
- Anyone working in entry-level marketing roles reporting to a Marketing Executive, Marketing Manager, or Marketing Director
- Employers hiring or developing staff in roles such as Marketing Assistant or Digital Marketing Assistant
- Businesses looking to improve their marketing capability, consistency, and campaign delivery
How is this apprenticeship delivered?
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Central Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Additional Short Courses
Two free accredited short courses in artificial intelligence (BCS) and sustainability (Carbon Literacy Project).
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
What learners will be able to do?
Marketing apprentices learn how to apply core marketing principles like the Marketing Mix in real business situations, support campaign planning and delivery, carry out market research, and analyse customer data. They also develop an understanding of customer behaviour, create and manage marketing communications across different channels, use digital tools for content creation, and measure campaign performance to report on results.
Key syllabus
- Apply marketing principles to support real business activity and decision-making
- Analyse customer behaviour, market data, and the wider marketing environment
- Use the Marketing Mix, research techniques, and planning methods in practice
- Segment audiences and tailor communications to different customer types
- Use marketing communication tools, channels, and messaging effectively
- Plan, deliver, and evaluate marketing communications to improve performance
Duration and cost
- Duration: 15 months learning and up to 5 months for the End Point Assessment (EPA)
- Cost: £11,000
- Funding: Levy-funded or employer-funded. 100% government co-investment for apprentices under the age of 19.
- Weekly commitment: Minimum 6 hours off-the-job training
- Assessment: Portfolio, professional discussion, project report, presentation
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching marketing, public relations, and sustainability, we specialise in delivering successful apprenticeship training.
Pass rates
We are proud to share our Multi-channel Marketer apprenticeship pass rates. Pass rates are based on the cohort data since launch.
Distinction rate
