Overview
The PR & Communications Assistant Apprenticeship is a 15-month structured training programme teaches public relations and communication skills, with up to 5 months to complete the End Point Assessment (EPA). Marketing apprentices gain experience in PR campaign planning, content creation, media relations, internal communications, digital PR, social media, and stakeholder engagement, while learning how to measure communications performance and manage content across multiple channels.
For employers, the PR & Communications Assistant apprenticeship provides a skilled team member who strengthens in-house communications capability, improves brand reputation, and increases audience engagement and overall PR effectiveness through consistent, multi-channel messaging delivered in the workplace.
Who is this apprenticeship for?
This apprenticeship is suitable for:
- For people interested in having a career in PR, communications, media, and marketing support roles, such as PR Assistant or Communications Assistant
- Businesses interested in building in-house communications capability and strengthen brand reputation
How is this apprenticeship delivered?
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Central Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Additional Short Courses
Two free accredited short courses in artificial intelligence (BCS) and sustainability (Carbon Literacy Project).
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
What learners will be able to do?
After completing the PR & Communications Assistant Apprenticeship, marketing apprentices will be able to plan and support PR and communications campaigns across multiple channels, create engaging written and visual content for media, social media, and internal communications, and build effective relationships with stakeholders, including media contacts and internal teams. Learners will also be able to support brand reputation and communication strategy, use digital PR, SEO, and social media to increase visibility and engagement, evaluate communications performance, and manage communications activity professionally, ethically, and collaboratively, including supporting events, stakeholder engagement, and wider corporate communications.
Key syllabus
- Understand how PR, communications, media relations, and digital PR operate in modern organisations
- Manage internal communications, corporate identity, and stakeholder engagement activity
- Apply professional behaviours, including organisation, responsibility, ethics, and crisis awareness
- Plan and support PR and communications campaigns across internal, external, and digital channels
- Build and manage stakeholder and media relationships to support brand reputation
- Apply ethical, regulatory, and social responsibility principles in communications activity
- Create and manage engaging written and visual PR content for multiple audiences
- Apply SEO best practice and digital techniques to improve content reach and visibility
- Develop PR pitches and manage content across digital and communications platforms
Duration and cost
- Duration: 15 months learning and up to 5 months for End Point Assessment (EPA)
- Cost: £11,000
- Funding: Levy-funded or employer-funded. 100% government co-investment for apprentices under the age of 19.
- Weekly commitment: Minimum 6 hours off-the-job training
- Assessment: Portfolio, professional discussion, project report and presentation with questioning.
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching marketing, public relations, and sustainability, we specialise in delivering successful apprenticeship training.
Pass rates
We are proud to share our PR & Communications Assistant Apprenticeship pass rates based on 2025 cohort data.
Pass rate
