Build, protect and maintain positive reputation for brands, organisations and individuals. Understand the role of PR today and what it takes to effectively plan and create great PR content.
Our PR & Communications Assistant apprentices are often new to PR/communications, but after the in-depth programme they learn and can use the skills of planning communication, of writing engaging content for the media or social media, of developing internal communications, and in how to evaluate communications.
— Alan Anstead, Apprenticeship Tutor and PR Course Leader
Benefits for the apprentice and employer
- Apprentices learn vital skills they can apply directly to their roles, including planning and implementing campaigns, producing written and non-written content and evaluating PR activity
- Apprentices will be fully qualified in 20 months
- It is a cost effect training solution for your company
Who is this apprenticeship for?
Campaign Assistant, Communications Assistant, Internal Communications Assistant, Junior Account Executive, Junior Press Officer, Junior Publicist. Public Affairs Assistant, Public Relations Assistant
How this apprenticeship works
- Minimum of 6 hours off-the-job training per week
- Blended learning, with online study materials, a monthly one-to-one online tutorial, and topic specific webinars
Duration and cost
The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 5 months thereafter. The cost is £11,000.
Skills and behaviours
- Builds strong relationships with stakeholders including the media
- Supports campaigns and sustainability initiatives
- Creates written and non-written content
- Plans and delivers engagement activities
- Acts professionally and with integrity
- Takes responsibility and initiative
- Works collaboratively
- Takes ownership of their work and is organised
End point assessment — EPA
To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This assessment includes:
- Written project report
- Presentation and questioning
- Portfolio of evidence
- Professional discussion