Overview
This Market Research Executive Apprenticeship helps learners build skills in research design, data analysis, project management and evidence-based decision making while working in roles such as Research Analyst, Insight Analyst and Marketing Research Executive. Training will be delivered over 18 months, and apprentices will have up to 6 months to complete their End Point Assessment (EPA). This marketing apprenticeship combines online learning, monthly tutorials, webinars and free courses on AI and Sustainability. Apprentices gain industry-recognised skills and can progress to membership of the Market Research Society (MRS).
For employers, the apprenticeship provides a cost-effective way to develop skilled research professionals who can apply their learning directly in the workplace. Marketing apprentices strengthen communication, collaboration and digital research skills while helping businesses make informed, data-driven decisions and improve customer insight capabilities.
Who is this apprenticeship for?
This apprenticeship is suitable for:
- For individuals looking to start or progress a career in market research, insight or data analysis, while gaining practical workplace experience and an industry-recognised qualification.
- For businesses looking to develop skilled research and insight professionals who can deliver data-driven recommendations, improve customer understanding and support informed business decisions.
How is this apprenticeship delivered?
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Central Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Additional Short Courses
Two free accredited short courses in artificial intelligence (BCS) and sustainability (Carbon Literacy Project).
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
What learners will be able to do?
Once the apprentice has completed the Market Research Executive Apprenticeship, they will be confident in designing and delivering research projects from start to finish, including writing research briefs, selecting appropriate methodologies, and creating questionnaires and interview guides. Marketing apprentices will be able to collect, analyse and interpret both qualitative and quantitative data, apply basic statistical techniques, and use digital research tools to generate meaningful insights. Learners will also be able to evaluate findings, make clear evidence-based recommendations, and communicate results effectively through reports and presentations to stakeholders.
Key syllabus
- Interpret research briefs and define clear research objectives
- Plan and manage end-to-end research projects, including timelines, budgets and resources
- Develop structured research proposals aligned to business or marketing needs
- Ensure research is accurate, reliable and methodologically sound
- Apply ethical, legal and regulatory standards in all research activities
- Identify and reduce bias to produce objective, high-quality insights
- Design and implement appropriate qualitative and quantitative research studies
- Create effective research tools such as questionnaires, interviews and topic guides
- Use digital research platforms to manage data and recruit participants
- Select and apply appropriate sampling methods for different research projects
- Build and implement sampling plans to meet research objectives
- Apply basic statistical understanding to support accurate sample design
- Analyse and interpret data to identify key insights and trends
- Turn research findings into clear, evidence-based recommendations
- Produce professional reports and deliver insight presentations to stakeholders
Duration and cost
- Duration: 18 months learning and up to 6 months for End Point Assessment (EPA)
- Cost: £8,000
- Funding: Levy-funded or employer-funded. 100% government co-investment for apprentices under the age of 19.
- Weekly commitment: Minimum 6 hours off-the-job training
- Assessment: Project report, portfolio, professional discussion and project report with questioning.
