Level 4

Market Research Executive

Available from September 2023 Design and run market and social research projects to generate data and insight

Roles this apprenticeship applies to

Marketing Research Executives, Research Analyst, Market Research Assistant, Insight Analyst, Social & Market Researcher

How this apprenticeship works

  • Minimum of 6 hours off-the-job training per week
  • Blended learning, with online study materials, a monthly one-to-one online tutorial, and topic specific webinars

Qualifications achieved from this apprenticeship

  • A level 4 apprenticeship qualification
  • Professional Awarding Body recognition

* Meets the requirements for registration as a Member of the Market Research Society (MRS). Exemptions are also available for the MRS Advanced Certificate in Market & Social Research

Duration and cost

The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 6 months thereafter. The cost is £8,000.

Skills and behaviours

  • Project & Time Management
  • Communications & Presentational Skills
  • Using Digital Research Tools
  • Making Evidence Based Recommendations
  • Works without Bias
  • Collaboration
  • Ethical Approach
  • Flexible & Organised

End point assessment

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:

  • A Work-Based Project of 4,000 words
  • Presentation, Questions & Answers on the Project
  • A Professional Discussion of a Portfolio of Work

Key syllabus

Section 1: The Research Context & Planning Research Projects

  • Definitions, Roles & Contexts
  • Information Needs & Objectives
  • The Research Brief
  • The Research Proposal
  • Research Projects - Stages & Roles
  • Resource Planning & Budgets
  • Project Management
  • Marketing Principles

Section 2: Guiding Principles

  • Data Validity & Reliability
  • Ethics, Legal & Regulatory Issues
  • Integrity & Bias

Section 3: Research Design & Planning

  • Types of Research Design
  • Sources of Data
  • Primary & Secondary Data
  • Qualitative & Quantitative Research
  • Questionnaire Design
  • Interview & Topic Guide Design
  • Planning the Process & Resources
  • Market Research Technologies
  • Data Storage, Management & Retrieval
  • Participants Recruitment & Databases

Section 4: Sampling

  • Sampling Principles & Sources
  • Sampling Techniques
  • Sampling Plans & Implementation
  • Basic Statistical Techniques

Section 5: Analysis & Reporting

  • Analysis
  • Using Technology for Analysis
  • Evaluation of Results
  • Making Recommendations
  • Evaluation of the Project
  • Reporting & Presentation

What our students say

Really positive and really beneficial. I have been able to put into practice on a daily basis.

Danielle G Apprentice Marketing Executive, Coventry City Council

The course material follows a logical structure and provides a variety of learning methods depending on preference. The level of support provided by the college is outstanding. My learning is tailored to my personal objectives and work priorities which means I can balance workloads alongside developing my career aspirations as a marketing professional.

Kimberley Wright Marketing Executive Apprentice, Expleo

I already feel more confident in my ability and understanding within an industry I can't wait to spend the rest of my life in. When you know, you know right?

If you're questioning if an apprenticeship is worth it or wondering if it's the right route for you...give it a go. Especially if you want to become a marketing wizard or hottest content creator out there. You'll be amazed at what you can learn.

Eryn Niamh Junior Content Creator, DA Creative Studio

I have passed! I’m so surprised, pleased and thankful! I will be shouting from the rooftops on LinkedIn about my amazing Cambridge Marketing College course very soon. This course really gave me the structure, expertise and encouragement from my tutor to actually become a Marketer. A huge thank you to everyone!


Rachel Richards Marketing Manager Apprentice, Henkel Ltd

Cambridge Marketing College’s apprenticeship courses are brilliant - there is a wealth of knowledge and different types of media freely available. The tutors are always available to answer questions and push you to achieve your best. This course has given me the courage to challenge myself and the organisation I work within!

Alice Bartlett Marketing Executive Apprentice, Cardzone

Register your interest!

To register your interest, or if you have any questions about the marketing apprenticeships, contact Charlotte Lestienne on:

+44 (0)1954 234941 REGISTER YOUR INTEREST
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.

Approved provider

The College is approved by the Institute for Apprenticeships and Technical Education and is listed on the Register of Training Apprentice Providers (RoATP). It is also a member of the Association of Employment and Learning Providers (AELP) and an End Point Assessment Organisation (EPAO) for the PR & Communications Assistant apprenticeship. All our policies (including Prevent Strategy, Health and Safety, Complaints procedure, Equality & Diversity and Safeguarding) are available on request by contacting apprenticeships@marketingcollege.com.


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