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Market Research Executive Apprenticeship

  • Level: 4
  • Duration: 18
  • Study options: Online learning
  • Cost: £8,000

Available from September 2023 Design and run market and social research projects to generate data and insight.

Benefits for the apprentice and employer

  • Apprentices learn vital skills they can apply directly to their roles, including designing and implementing research projects, and making evidence based recommendations
  • Apprentices will be fully qualified in 21 months
  • It is a cost effect training solution for your company

Who is this apprenticeship for?

Typical job roles include: Marketing Research Executives, Research Analysts, Market Research Assisstants, Insight Analysts and Social & Market Researchers.

How this apprenticeship works

  • Minimum of 6 hours off-the-job training per week
  • Blended learning, with online study materials, a monthly one-to-one online tutorial and topic specific webinars
  • After successful completion of the EPA, the apprentice will meetthe requirements for registration as a member
    of the Market Research Society (MRS)

Duration and cost

The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 6 months thereafter. The cost is £8,000.

Skills and behaviours

  • Project & Time Management
  • Communications & Presentational Skills
  • Using Digital Research Tools
  • Making Evidence Based Recommendations
  • Works without Bias
  • Collaboration
  • Ethical Approach
  • Flexible & Organised

End point assessment — EPA

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:

  • A Work-Based Project of 4,000 words
  • Presentation, Questions & Answers on the Project
  • A Professional Discussion of a Portfolio of Work

Key syllabus

  • Definitions, Roles & Contexts
  • Information Needs & Objectives
  • The Research Brief
  • The Research Proposal
  • Research Projects - Stages & Roles
  • Resource Planning & Budgets
  • Project Management
  • Marketing Principles

  • Data Validity & Reliability
  • Ethics, Legal & Regulatory Issues
  • Integrity & Bias

  • Types of Research Design
  • Sources of Data
  • Primary & Secondary Data
  • Qualitative & Quantitative Research
  • Questionnaire Design
  • Interview & Topic Guide Design
  • Planning the Process & Resources
  • Market Research Technologies
  • Data Storage, Management & Retrieval
  • Participants Recruitment & Databases

  • Sampling Principles & Sources
  • Sampling Techniques
  • Sampling Plans & Implementation
  • Basic Statistical Techniques

  • Analysis
  • Using Technology for Analysis
  • Evaluation of Results
  • Making Recommendations
  • Evaluation of the Project
  • Reporting & Presentation
Choosing a training provider

Why use Cambridge Marketing College as your apprentice training provider?

About apprenticeships

Apprenticeships are a way to develop and upskill your workforce.