Skip to content
Get in touch

Market Research Executive Apprenticeship

  • Level: 4
  • Duration: 18
  • Study options: Online learning
  • Cost: £8,000

Design and run market and social research projects to generate data and insight.

Benefits for the apprentice and employer

  • Apprentices learn vital skills they can apply directly to their roles, including designing and implementing research projects, and making evidence based recommendations
  • Apprentices will be fully qualified in 21 months
  • It is a cost effect training solution for your company

Who is this apprenticeship for?

Typical job roles include: Marketing Research Executives, Research Analysts, Market Research Assisstants, Insight Analysts and Social & Market Researchers.

How this apprenticeship works

  • Minimum of 6 hours off-the-job training per week
  • Blended learning, with online study materials, a monthly one-to-one online tutorial and topic specific webinars
  • Free attendance at 2 one-day courses on AI and Sustainability
  • After successful completion of the EPA, the apprentice will meet the requirements for registration as a member
    of the Market Research Society (MRS) and can go on to take the MRS Advanced Certificate

Duration and cost

The learning section of the apprenticeship is up to 15 months. The end point assessment period is up to 6 months thereafter. The cost is £8,000.

Skills and behaviours

  • Project & Time Management
  • Communications & Presentational Skills
  • Using Digital Research Tools
  • Making Evidence Based Recommendations
  • Works without Bias
  • Collaboration
  • Ethical Approach
  • Flexible & Organised

End point assessment — EPA

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:

  • A Work-Based Project of 4,000 words
  • Presentation, Questions & Answers on the Project
  • A Professional Discussion of a Portfolio of Work

Key syllabus

  • Definitions, Roles & Contexts
  • Information Needs & Objectives
  • The Research Brief
  • The Research Proposal
  • Research Projects - Stages & Roles
  • Resource Planning & Budgets
  • Project Management
  • Marketing Principles

  • Data Validity & Reliability
  • Ethics, Legal & Regulatory Issues
  • Integrity & Bias

  • Types of Research Design
  • Sources of Data
  • Primary & Secondary Data
  • Qualitative & Quantitative Research
  • Questionnaire Design
  • Interview & Topic Guide Design
  • Planning the Process & Resources
  • Market Research Technologies
  • Data Storage, Management & Retrieval
  • Participants Recruitment & Databases

  • Sampling Principles & Sources
  • Sampling Techniques
  • Sampling Plans & Implementation
  • Basic Statistical Techniques

  • Analysis
  • Using Technology for Analysis
  • Evaluation of Results
  • Making Recommendations
  • Evaluation of the Project
  • Reporting & Presentation
Choosing a training provider

Why use Cambridge Marketing College as your apprentice training provider?

About apprenticeships

Apprenticeships are a way to develop and upskill your workforce.