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Digital Product Manager Apprenticeship

  • Level: 4
  • Duration: 20
  • Study options: Online learning
  • Cost: £18,000

Develop and manage fast moving digital products and services through their complete lifecycle working closely with users and technical teams. 

Benefits for the apprentice and employer

  • Apprentices learn vital skills they can apply directly to their roles, including developing and managing fast moving digital products
  • Apprentices will be fully qualified in 24 months
  • It is a cost effect training solution for your company

Who is this apprenticeship for?

Typical job roles include: Associate Product Manager, Digital Product Manager, Junior Product Manager and Product Manager

How this apprenticeship works

  • Minimum of 6 hours off-the-job training per week
  • Blended learning, with online study materials, a monthly one-to-one online tutorial and topic specific webinars
  • Free attendance at 2 one-day courses on AI and Sustainability

Duration and cost

The learning section of the apprenticeship is up to 20 months. The end point assessment period is up to 4 months thereafter. The cost is £18,000.

Skills and behaviours

  • Product management lifecycle tools and techniques
  • Agile project management
  • Prepare and manage roadmaps, backlogs, user stories and prototyping tools
  • Problem solving
  • Professional approach to managing challenging situations
  • Customer first approach
  • Ability to work with a wide range of stakeholders inlcuding technical specialists
  • Flexibity and agility

 

End point assessment — EPA

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:

  • Portfolio of Evidence
  • Professional Discussion on the Portfolio
  • Project, Report and Questions

Key syllabus

  • The Role of a Digital Product Manager (DPM)
  • The Product Delivery Lifecycle
  • What is a Digital Product?

  • The Role of Marketing & Marketing Planning
  • Customer Behaviour
  • Market Research
  • The Marketing Mix

  • Types and Importance of Stakeholders
  • Stakeholder Engagement
  • Stakeholder Management
  • Managing Difficult Situations
  • Team Work and Collaboration
  • Relationship Building

  • Developing a User Centered Mindset
  • Customer Journeys and Personas
  • Understanding Customer Needs and Value
  • User Stories
  • Prioritising the Product Backlog
  • Engaging with Customers
  • Engaging with the IT Team / Agencies

  • Development Processes and Roadmaps
  • Vision and Strategy Alignment
  • Idea Generation, Screening and Scoping
  • The Business Case
  • Development Techniques and Tools
  • Prototypes, Wireframing and Artifacts
  • MVP, Testing and Validation
  • Compliance
  • Sustainability and Diversity
  • Project and Agile Project Management

  • Commercialisation and Launch
  • Product Management Techniques
  • Life Cycle Tools
  • Budget and Contract Management
  • Incident and Service Support
  • Metrics and Performance Measures
  • Data Analysis and Management
  • Evaluation and Structured Reviews
Choosing a training provider

Why use Cambridge Marketing College as your apprentice training provider?

About apprenticeships

Apprenticeships are a way to develop and upskill your workforce.