Overview
The Digital Product Manager Apprenticeship develops professionals who can manage the full lifecycle of digital products, from concept and design through to delivery, optimisation, and ongoing improvement. For employers, it builds in-house capability to improve product delivery performance, customer experience, and digital innovation.
Apprentices learn skills in agile product management, stakeholder engagement, customer insight, and digital product development, enabling them to improve how products are planned, built, and launched. Over 20 months, they apply these skills directly in the workplace, helping businesses deliver more effective digital products, make data-driven decisions, and improve overall performance and efficiency. Once the training is completed, apprentices will have up to 4 months to complete their End Point Assessment (EPA).
Who is this apprenticeship for?
This apprenticeship is suitable for:
- Employers hiring or developing staff in digital product, product ownership, or digital delivery roles
- Individuals interested in careers as an Associate Product Manager, Junior Product Manager, or Digital Product Manager
How is this apprenticeship delivered?
Online Learning with Expert Tutors
Structured online apprenticeship learning with tutor-led webinars and online classes. Cambridge Marketing College experts provide a blend of real-world experience and theory.
Learning Platform and Resources
Central Learning Zone for apprenticeships with study materials, resources, and progress tracking. Employers can monitor learner progress and engagement.
Additional Short Courses
Two free accredited short courses in artificial intelligence (BCS) and sustainability (Carbon Literacy Project).
Apprentice and Employer Support
Apprentices receive tutor support throughout their apprenticeship, while employers benefit from regular progress reviews and ongoing guidance from our apprenticeship team.
What learners will be able to do?
On completion of the Digital Product Manager apprenticeship, learners will be able to manage digital product lifecycles and support end-to-end delivery using agile methods, product tools, and customer insight to improve performance and decision-making.
They will be able to engage stakeholders, translate customer needs into user stories, prioritise backlogs, and support roadmaps, prototypes, and MVP development. Apprentices will be confident using data and performance metrics to evaluate success, drive continuous improvement, and contribute to commercially focused digital product strategies.
Key syllabus
- Understand the role of a Digital Product Manager and manage the full product lifecycle
- Apply agile product management tools and techniques in the real workplace delivery
- Support product development from concept through to launch and improvement
- Use market research and customer behaviour data to inform product decisions
- Apply customer journeys, personas, and value analysis to product development
- Align product development with customer needs and business goals
- Engage and manage stakeholders across technical and business teams
- Collaborate with developers, agencies, and internal teams effectively
- Communicate priorities clearly and handle challenges professionally
- Develop user-centered solutions using personas and user stories
- Prioritise backlogs based on customer value and business impact
- Work with IT teams to refine and deliver digital products
- Create roadmaps, MVPs, prototypes, and business cases
- Apply agile project management to deliver and improve products
- Ensure compliance, sustainability, and inclusive design in development
- Support product launches and manage lifecycle optimisation
- Use data and performance metrics to evaluate product success
- Contribute to budgeting, incident management, and product improvements
Duration and cost
- Duration: 20 months learning and up to 4 months for End Point Assessment (EPA)
- Cost: £18,000
- Funding: Levy-funded or employer-funded. 100% government co-investment for apprentices under the age of 19.
- Weekly commitment: Minimum 6 hours off-the-job training
- Assessment: Portfolio, professional discussion, project report and questioning.
Why choose Cambridge Marketing College?
With over 35 years of experience in teaching marketing, public relations, and sustainability, we specialise in delivering successful apprenticeship training.
