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Digital Product Manager Apprenticeship

  • Level: 4
  • Duration: 20
  • Study options: Online learning
  • Cost: £18,000

An AI version of the Digital Product Manager apprenticeship is coming soon.

Develop and manage fast moving digital products and services through their complete lifecycle working closely with users and technical teams. 

Benefits for the apprentice and employer

  • Apprentices learn vital skills they can apply directly to their roles, including developing and managing fast moving digital products
  • Apprentices will be fully qualified in 24 months
  • It is a cost effect training solution for your company

Who is this apprenticeship for?

Typical job roles include: Associate Product Manager, Digital Product Manager, Junior Product Manager and Product Manager

How this apprenticeship works

  • Minimum of 6 hours off-the-job training per week
  • Blended learning, with online study materials, a monthly one-to-one online tutorial and topic specific webinars
  • Free attendance at 2 one-day courses on AI and Sustainability

Duration and cost

The learning section of the apprenticeship is up to 20 months. The end point assessment period is up to 4 months thereafter. The cost is £18,000.

Skills and behaviours

  • Product management lifecycle tools and techniques
  • Agile project management
  • Prepare and manage roadmaps, backlogs, user stories and prototyping tools
  • Problem solving
  • Professional approach to managing challenging situations
  • Customer first approach
  • Ability to work with a wide range of stakeholders inlcuding technical specialists
  • Flexibity and agility

 

End point assessment — EPA

To complete the apprenticeship, apprentices have to complete an End Point Assessment (EPA). This includes:

  • Portfolio of Evidence
  • Professional Discussion on the Portfolio
  • Project, Report and Questions

Key syllabus

  • The Role of a Digital Product Manager (DPM)
  • The Product Delivery Lifecycle
  • What is a Digital Product?

  • The Role of Marketing & Marketing Planning
  • Customer Behaviour
  • Market Research
  • The Marketing Mix

  • Types and Importance of Stakeholders
  • Stakeholder Engagement
  • Stakeholder Management
  • Managing Difficult Situations
  • Team Work and Collaboration
  • Relationship Building

  • Developing a User Centered Mindset
  • Customer Journeys and Personas
  • Understanding Customer Needs and Value
  • User Stories
  • Prioritising the Product Backlog
  • Engaging with Customers
  • Engaging with the IT Team / Agencies

  • Development Processes and Roadmaps
  • Vision and Strategy Alignment
  • Idea Generation, Screening and Scoping
  • The Business Case
  • Development Techniques and Tools
  • Prototypes, Wireframing and Artifacts
  • MVP, Testing and Validation
  • Compliance
  • Sustainability and Diversity
  • Project and Agile Project Management

  • Commercialisation and Launch
  • Product Management Techniques
  • Life Cycle Tools
  • Budget and Contract Management
  • Incident and Service Support
  • Metrics and Performance Measures
  • Data Analysis and Management
  • Evaluation and Structured Reviews
Choosing a training provider

Why use Cambridge Marketing College as your apprentice training provider?

About apprenticeships

Apprenticeships are a way to develop and upskill your workforce.