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CIM Certificate in Professional & Digital Marketing

  • Level: 4
  • Duration: 24 months
  • Study options: Online learning
  • Locations: Online

Overview: CIM Certificate in Professional and Digital Marketing

The CIM Certificate in Professional and Digital Marketing qualification is perfect for marketers with over 1 year’s experience and interested in upskilling. Students can complete the training in 9 months and will need to pass 4 modules.

After the course, students will be able to plan and run campaigns, understand customer behaviour, use SEO and social media to reach the right audiences, all while keeping ethics and sustainability in mind. Expert tutors will teach both theory and real-world skills to provide students with the skills to be successful modern marketers. 

For previous Level 4 apprentices, you can find more information about CIM exemption savings here.

You can find the full CIM Level 4 specification here.

Online learning

Finance option available
Start any time and set your own pace!

£1,750 +VAT

ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Course fee £1,750 £1,750
  • VAT £350 £0
  • Total payable to the College £2,100 £1,750
  • CIM membership £65/year £65/year
  • CIM assessments £520 £520 *
* International learners might be eligible for a reduced rate of £460

Spread the cost of your course

Available for UK bank accounts only.

Take advantage and make an initial payment of £325 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments as follows:

  • Online learning £180/month
** A £25 administration fee will be added at checkout.

Entry criteria and support

  • A relevant Level 3 qualification; or 1+ years’ experience in a sales or marketing role
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

We recommend a minimum period of 9 months to complete the Certificate. To allow you to fit studying around other commitments, we offer support for 24 months for CIM qualifications and 6 months for CIM Modular Awards. 

 

Throughout your studies, you will receive: 

  • Access to a Learning Styles Researcher to help you make the most of how you learn
  • A ‘Marketer’s Sustainability Toolkit’ designed to help you become a sustainability champion
  • Webinars focused on personal development and career growth
  • Friday Drop-In sessions to explore new ideas and engage with fellow students
  • Weekly podcasts featuring marketing professionals and expert guests sharing insights and opinions
  • Access to the full Study Package

Course modules

Study hours:
200

Marketing Impact Module:

  • Understand the purpose and contribution of marketing to the organisation
  • Understand the factors and trends in the marketing environment and how they impact decision-making
  • Recognise what influences buyer behaviour in various contexts
  • Understand how to develop an effective marketing plan
  • Understand how to effectively implement and control the marketing plan

Cambridge Marketing College has a 100% pass rate on the Marketing Impact module (May 2025)

  •   Assessed by a multiple choice on-screen exam which lasts 2 hours. This exam has 70 questions in total. 

Study hours:
100

Responsible Marketing Module:

  • Understand the impact of the marketing environment on an organisation’s ethical, responsible, and sustainable decision-making
  • Understand the role marketing plays in supporting an organisation’s ethical, social and sustainable agendas
  • Understand how the marketing mix can be adapted to meet both societal and commercial objectives

Cambridge Marketing College has a 100% pass rate on the Responsible Marketing module (May 2025)

 

  •   Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 

Study hours:
100

Planning Integrated Campaigns Module:

  • Understand how the organisation interacts with customers
  • Understand customer engagement with media and content
  • Understand how to develop a customer-centric and integrated campaign plan
  •   Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total. 

Study hours:
100

Search Engine Optimisation Module:

  • Understand the importance of search engine marketing for organisations
  • Recognise the success factors for Search Engine Optimisation (SEO)
  • Understand how to develop effective paid search campaigns
  •   Online multiple-choice question assessment

Study hours:
100

Social Media Marketing Module:

  • Recognise the importance of social media for organisations
  • Understand the different applications of social media
  • Understand how to develop a social media marketing plan
  •   Online multiple-choice question assessment
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Explore our qualifications and learn about our study package