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New syllabus

CIM Award in Marketing Essentials

  • Level: 3
  • Duration: Study hours: 120
  • Study options: Online learning, Saturday seminars
  • Locations: Online, Cambridge

Available September 2024

The CIM Award in Marketing Essentials will teach you to: 

  • Understand the purpose and function of marketing within organisations
  • Understand the elements of a marketing audit
  • Understand the concept and application of the marketing mix
  • Understand the customer buying process  

You can find out more about the Modular Award syllabus here
 

Online learning

Start any time and set your own pace! £330 +VAT ENROL

Saturday seminars

04 October 2025 Cambridge, UK £485 +VAT ENROL
04 October 2025 Virtual classes £413 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Award fee £330 £330
  • VAT £66 £0
  • Total payable to the College £396 £330
  • CIM membership £65/year £65/year
  • CIM assessments £125 £125 *
* International learners might be eligible for a reduced rate of £110
  • Study method In-person classes
  • Award fee £485 £485
  • VAT £97 £0
  • Total payable to the College £582 £485
  • CIM membership £65/year £65/year
  • CIM assessments £125 £125

Entry criteria and support

  • GCSEs (or equivalent)
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

You don’t need any marketing experience to complete a CIM Level 3 qualification. 

We recommend a minimum period of 4 months to complete the Foundation Certificate. To allow you to fit studying around other commitments, we offer support for 24 months.   

Our students get a range of support, you can find more information about support here.

Course modules

Study hours:
120

Marketing Essentials Module: 

  • Understand the role and function of marketing within organisations and the factors that influence consumer and business buying behaviour.
  • Identify key components of the marketing environment and how to collect and use relevant information about it. 
  • Understand the elements of the marketing mix and how to apply them.