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New syllabus

CIM Award in Search Engine Optimisation (SEO)

  • Level: 4
  • Duration: Study hours: 100
  • Study options: Online learning, Evening classes, Saturday seminars
  • Locations: Online, Cambridge

Available January 2025

The CIM Award in Search Engine Optimisation (SEO) will teach you to:

  • Understand the importance of search engine marketing for organisations
  • Recognise the success factors for Search Engine Optimisation (SEO)
  • Understand how to develop effective paid search campaigns

You can find out more about the Modular Award syllabus here

Online learning

Start any time and set your own pace! £350 +VAT ENROL

Saturday seminars

05 July 2025 Cambridge, UK £540 +VAT ENROL
05 July 2025 Virtual classes £510 +VAT ENROL

Evening classes

07 July 2025 Cambridge, UK £540 +VAT ENROL
07 July 2025 Virtual classes (Virtual) £510 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Award fee £350 £350
  • VAT £70 £0
  • Total payable to the College £420 £350
  • CIM membership £65/year £65/year
  • CIM assessments £130 £130 *
* International learners might be eligible for a reduced rate of £115
  • Study method In-person classes
  • Award fee £540 £540
  • VAT £108 £0
  • Total payable to the College £648 £540
  • CIM membership £65/year £65/year
  • CIM assessments £130 £130

Entry criteria and support

  • A relevant Level 3 qualification; or 1+ years’ experience in a sales or marketing role
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

We recommend a minimum period of 9 months to complete the Certificate. To allow you to fit studying around other commitments, we offer support for 24 months.  

Our students get a range of support, you can find more information about support here.

Course modules

Study hours:
100

Search Engine Optimisation Module:

  • Understand the importance of search engine marketing for organisations
  • Recognise the success factors for Search Engine Optimisation (SEO)
  • Understand how to develop effective paid search campaigns
  • Online multiple-choice question assessment