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CIM Award in Marketing Impact

  • Level: 4
  • Duration: Study hours: 200
  • Study options: Online learning, Evening classes
  • Locations: Online

The CIM Award in Marketing Impact will teach you to:

  • Understand the purpose and contribution of marketing to the organisation
  • Understand the factors and trends in the marketing environment and how they impact on marketing decision-making
  • Recognise what influences buyer behaviour in various contexts
  • Understand how to develop an effective marketing plan
  • Understand how to effectively manage the implementation of and control the marketing plan

Cambridge Marketing College has a 100% pass rate on the Marketing Impact module (May 2025)

You can find out more about the Modular Award syllabus here
 

Online learning

Start any time and set your own pace! £700 +VAT ENROL

Evening classes

05 October 2026 Virtual classes (Virtual) £1,020 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Award fee £700 £700
  • VAT £140 £0
  • Total payable to the College £840 £700
  • CIM membership £65/year £65/year
  • CIM assessments £130 £130 *
* International learners might be eligible for a reduced rate of £115
  • Study method In-person classes
  • Award fee £1,020 £1,020
  • VAT £204 £0
  • Total payable to the College £1,224 £1,020
  • CIM membership £65/year £65/year
  • CIM assessments £130 £130

Entry criteria and support

  • A relevant Level 3 qualification; or 1+ years’ experience in a sales or marketing role
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

We recommend a minimum period of 9 months to complete the Certificate. To allow you to fit studying around other commitments, we offer support for 24 months for CIM qualifications and 6 months for CIM Modular Awards. 

Our students get a range of support, you can find more information about support here.

Course modules

Study hours:
200

Marketing Impact Module:

  • Understand the purpose and contribution of marketing to the organisation
  • Understand the factors and trends in the marketing environment and how they impact decision-making
  • Recognise what influences buyer behaviour in various contexts
  • Understand how to develop an effective marketing plan
  • Understand how to effectively implement and control the marketing plan

Cambridge Marketing College has a 100% pass rate on the Marketing Impact module (May 2025)

  • Assessed by a multiple choice on-screen exam which lasts 2 hours. This exam has 70 questions in total.