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New syllabus

CIM Award in SEO & Paid Search Management

  • Level: 6
  • Duration: Study Hours: 100
  • Study options: Online learning, Evening classes, Saturday seminars
  • Locations: Online, Cambridge

Available December 2024

The CIM Award in SEO and Paid Search Management will teach you to:

  • Utilise research methods for organic and paid search
  • Understand how paid search is managed
  • Understand how organic search can be optimised

You can find out more about the Modular Award syllabus here

Online learning

Start any time and set your own pace! £360 +VAT ENROL

Evening classes

18 August 2025 Virtual classes (Virtual) £552 +VAT ENROL
18 August 2025 Cambridge, UK (Virtual) £612 +VAT ENROL

Saturday seminars

06 September 2025 Cambridge, UK £612 +VAT ENROL
06 September 2025 Virtual classes (Virtual) £552 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Award fee £360 £360
  • VAT £72 £0
  • Total payable to the College £432 £360
  • CIM membership £65/year £65/year
  • CIM assessments £165 £165 *
* International learners might be eligible for a reduced rate of £135
  • Study method In-person classes
  • Award fee £552 £552
  • VAT £110 £0
  • Total payable to the College £662 £552
  • CIM membership £65/year £65/year
  • CIM assessments £165 £165

Entry criteria and support

  • A relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
  • A Bachelor’s or Master’s degree with at least one-third of credits coming from marketing content (120 credits in a Bachelor's degree or 60 credits in a Master’s): or
  • 2+ years’ marketing experience in an operational role plus a diagnostic assessment
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent

Support

Our students get a range of support, you can find more information about support here.

We recommend a minimum of 9 months for Diplomas. To allow you to fit studying around other commitments, we offer support for 24 months for CIM qualifications and 6 months for CIM Modular Awards.

Course modules

Study hours:
100

SEO and Paid Search Management Module:

  • Utilise research methods for organic & paid search
  • Understand how paid search is managed
  • Understand how organic search can be optimised

 

  • Assessed by a multiple choice on-screen exam which lasts 90 minutes. This exam has 45 questions in total.