The CIM Award in Brand Proposition will teach you to:
- Understand how to develop propositions that differentiate the organisation
- Understand how the brand supports the proposition
- Determine the factors that drive brand identity and strategy for success
Find the module specification here
Online learning
| Start any time and set your own pace! | £360 +VAT | ENROL |
Fees and payment
You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.
The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.
- Study method Online learning
- Award fee £360 £360
- VAT £72 £0
- Total payable to the College £432 £360
- CIM membership £65/year £65/year
- CIM assessments £165 £165 *
* International learners might be eligible for
a reduced rate of £135
Entry criteria and support
- A relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
- A Bachelor’s or Master’s degree with at least one-third of credits coming from marketing content (120 credits in a Bachelor's degree or 60 credits in a Master’s): or
- 2+ years’ marketing experience in an operational role plus a diagnostic assessment
- If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent
Support
During your training, you will have access to lots of free resources and the full study package.
This includes:
- Access to support from a Learning Styles Researcher to help you get the most out of your studies
- A ‘Marketer’s Sustainability Toolkit’ to turn sustainability goals into action
- Personal development and career webinars
- Friday Drop-ups to learn new topics and interact with other students
- Unique podcasts covering marketer opinions and expert insights from guests around the world
We recommend a minimum of 9 months for Diplomas. To allow you to fit studying around other commitments, we offer support for 24 months for CIM qualifications and 6 months for CIM Modular Awards.