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CIM Award in Brand Proposition

  • Level: 6
  • Duration: Study Hours: 100
  • Study options: Online learning, Evening classes, Saturday seminars
  • Locations: Online, Cambridge

Available January 2025

The CIM Award in Brand Proposition will teach you to:

  • Understand how to develop propositions that differentiate the organisation
  • Understand how the brand supports the proposition
  • Determine the factors that drive brand identity and strategy for success

You can find out more about the Modular Award syllabus here

Online learning

Start any time and set your own pace! £360 +VAT ENROL

Saturday seminars

15 March 2025 Cambridge, UK £612 +VAT ENROL
15 March 2025 Virtual classes £552 +VAT ENROL

Evening classes

12 May 2025 Cambridge, UK £612 +VAT ENROL
12 May 2025 Virtual classes £552 +VAT ENROL

Fees and payment

You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.

The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.

  • Study method Online learning
  • Award fee £360 £360
  • VAT £72 £0
  • Total payable to the College £432 £360
  • CIM membership £65/year £65/year
  • CIM assessments £165 £165 *
* International learners might be eligible for a reduced rate of £135
  • Study method In-person classes
  • Award fee £612 £612
  • VAT £122 £0
  • Total payable to the College £734 £612
  • CIM membership £65/year £65/year
  • CIM assessments £165 £165

Entry criteria and support

  • A relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
  • A Bachelor’s or Master’s degree with at least one-third of credits coming from marketing content (120 credits in a Bachelor's degree or 60 credits in a Master’s): or
  • 2+ years’ marketing experience in an operational role plus a diagnostic assessment
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent

Support

Our students get a range of support, you can find more information about support here.

We recommend a minimum of 9 months for Diplomas. To allow you to fit studying around other commitments, we offer support for 24 months.   

Course modules

Study hours:
100

Brand Proposition Module:

  • Understand how to develop propositions that differentiate the organisation
  • Understand how the brand supports the proposition
  • Determine the factors that drive brand identity and strategy for success

 

  • Online multiple-choice question assessment