Available September 2024
The CIM Award in Strategy and Planning will teach you to:
- Understand the organisation’s priorities, purpose, direction and their impact on marketing strategy
- Understand how insights drawn from marketing audits inform the marketing plan
- Develop a strategic marketing plan to deliver an organisation’s objectives
- Understand how to align supporting plans to the marketing plan in delivering marketing objectives.
- Develop an implementation plan to achieve objectives
- Critically evaluate the results of measurements applied in plans to recommend continuous improvements
You can find out more about the Modular Award syllabus here
Online learning
| Start any time and set your own pace! | £720 +VAT | ENROL |
Fees and payment
You can pay the course fees by debit/credit card or by selecting 'Invoice my company' at the checkout.
The total course fee payable to Cambridge Marketing College does not include the additional CIM membership and assessment fees that need to be separately paid to complete the qualification — Please refer to the cost breakdown below.
- Study method Online learning
- Award fee £720 £720
- VAT £144 £0
- Total payable to the College £864 £720
- CIM membership £65/year £65/year
- CIM assessments £165 £165 *
* International learners might be eligible for
a reduced rate of £135
- Study method In-person classes
- Award fee £1,224 £1,224
- VAT £245 £0
- Total payable to the College £1,469 £1,224
- CIM membership £65/year £65/year
- CIM assessments £165 £165
Entry criteria and support
- A relevant Level 4 qualification, such as the CIM Certificate of Professional Marketing; or,
- A Bachelor’s or Master’s degree with at least one-third of credits coming from marketing content (120 credits in a Bachelor's degree or 60 credits in a Master’s): or
- 2+ years’ marketing experience in an operational role plus a diagnostic assessment
- If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Modules overall score of 6.5 or equivalent
Support
Our students get a range of support, you can find more information about support here.
We recommend a minimum of 9 months for Diplomas. To allow you to fit studying around other commitments, we offer support for 24 months.