Barbara de Waard has a long career in international marketing communications. She has worked in London agencies on brands such as MGM and The Body Shop and as Marketing and PR Manager for KLM.
Barbara has a long career in international marketing communications, covering consumer, B2B and most recently non-profit marketing.
After completing her Marketing Degree at Lancaster University, Barbara worked for some leading London based agencies: first in entertainment, representing some major brands (Andrew Lloyd Webber’s Really Useful Company, MGM, Hallmark) and then for Sir Terence Conran at Conran Design Group. After relocating to Asia, she became Marketing and PR Manager for KLM Royal Dutch Airlines in Hong Kong, before setting up her own company there: designing, manufacturing and exporting fashion and giftware to retail customers in Asia and Europe. After a further move to Kuala Lumpur, she became Executive Director for the Malaysian Dutch Business Council.
Since 2007, Barbara has combined her extensive marketing skills with her personal passion for the amazing natural beauty of South East Asia. She completed a Masters in Charity Marketing and Fundraising at Cass Business School and now has her own eco-business consultancy (www.biodiversitybusiness.com) to harness the power of marketing communications for endangered wildlife. Barbara has also lectured on International Communication Management (ICM) and Marketing at The Hague University and she is a member of the external advisory panel for the Charities programme at Cass Business School. She is also an examiner and independent assessor for the CIM.