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Alison Theaker has thirty years' experience in the PR industry as a practitioner, academic and author. She has taught public relations, marketing and management in the UK and US at undergraduate and postgraduate levels. She is currently an associate lecturer at Plymouth University. She works on the Chartered Manager BA apprenticeship and the Senior Leader MBA apprenticeship programmes there.
She runs her own business coaching practice for small businesses, She is also developing course and resources for men, women and organisations around menopause at
Previously she was the first Head of Education at the then Institute of Public Relations, responsible for the development of the CIPR's Diploma and Advanced Certificate, the launch of the first CPD scheme for the PR industry in Europe, and setting up and revising frameworks for Approved Courses and Approved Trainers.
Alison is a Fellow of the CIPR and has delivered research papers at conferences in the UK, US and Australia on team working in PR, improving students' writing skills and the future of PR as a profession. She has recently submitted her MPhil thesis on the role of mentoring for women entrepreneurs in a rural context at the University of Bath.