Atanu is the Managing Partner of Bluebeaks Solutions engaged in education, research, consulting and training in the digital strategy and transformation domain; and Salt n Soap, an ecommerce technology and analytics platform.
Atanu is a Visiting Faculty in several leading academic institutions like XLRI, IIM Calcutta, IIM Udaipur and IIT Kharagpur. Atanu has designed and delivered various courses related to digital transformation and technology management in these institutes of repute. Atanu has conducted courses for management students as well as delivered management development programs for mid and senior level executives in reputed corporate houses like CESC Ltd., Hindustan Petroleum Corporation, Ultratech Cement, Emami Group, etc.
Before his entrepreneurial stint Atanu was a Director with IBM and, prior to that, a Principal with PwC Consulting. Atanu has consulted various Fortune 100 companies in India, USA, UK, Singapore and China. Some of the notable clients include BG Group, British Petroleum, Shell, Ericsson, Johnson and Johnson, Tata Steel, Becton Dickinson, Ranbaxy Labs, Arvind Mills and Essar Steel. Atanu headed IBM’s ERP business in India and China before starting his own venture.
Atanu is an Electrical Engineer from Jadavpur University and a Post Graduate Diploma in Management from Indian Institute of Management Bangalore.