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Allison has over 20 years experience across all disciplines of marketing communications and has a Masters Degree in Marketing, is a Fellow of the CIM, a Member of the CIPR and a Chartered Marketer. She also has a Diploma in Journalism. She has worked for a number of major companies in senior management positions within a variety of industries including; financial services, travel, utilities, telecoms, construction and international markets.

Additionally, she has experience of delivering campaigns for agencies in number of business sectors including motor, logistics, industrial and education, amongst others. For the over 15 years, Allison has tutored undergraduates of the Chartered Institute of Marketing the subjects of Public Relations, Advertising, Integrated Media, Direct Marketing and Sales Promotion and has recently been awarded a fellowship of the Cambridge Marketing College. Specialising in marketing communications, she runs her own communications consultancy, has won a number of industry awards and writes for leading national publications.