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Mo has worked in both sales and product marketing roles and, for the past 16 years, has been owner and director of a limited company which provides marketing and marketing insights within the industry, both in the UK and internationally. Her clients include pharmaceutical companies, government, trade bodies, professional associations, membership organisations and universities. 

Mo is former Chair and current committee member of the Veterinary Marketing Association and leads the VMA New Marketing Talent initiative which supports those who are new to marketing within the industry.