Mike has spent over 30 years in the advertising and marketing business with both agency and client-side experience. After several years working for full service agencies in Manchester, and a brief spell client-side, Mike set up his own design and marketing company in the 1990s. The agency develops and implements marketing communications campaigns for a range of clients throughout the UK. Mike's experience covers B2B and B2C including retail, professional services, manufacturing, publishing, financial services, public sector and start-up businesses. Mike took his CIM qualifications in Manchester and is a Chartered Marketer. He is also a Director of a small charity working on a range of environmental and social projects in East Africa and has worked as a business mentor under the North West Development Agency’s business mentoring scheme.