Marketing and PR courses in Cambridge

Gain knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. Start at any time with online learning or via via our face-to-face and virtual classroom dates below.

Understand the kinds of customer you may have and how communications can be used to engage with them. Start at any time with online learning or via our face-to-face and virtual classroom dates below.

Learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. Start at any time with online learning or via our face-to-face and virtual classroom dates below.

Learn about the processes involved in planning a successful marketing campaign from initial analysis to evaluation. Start at any time with online learning or via our face-to-face and virtual classroom dates below..

Better understand your customer and how you can enhance the experience they receive. Start at any time with online learning or via our face-to-face and virtual classroom dates below..

Take a strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques to achieve competitive advantage. Start at any time with online learning or via our face-to-face and virtual classroom dates below.

Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Start at any time with online learning or via our via our face-to-face and virtual classroom dates below..

Adapt to the changing online market and fulfil your customers’ needs with this Award. Start at any time with online learning or via our face-to-face and virtual classroom dates below.

Take a strategic approach to branding and gain the skills to effectively position and manage your brand. Start at any time with online learning or via our face-to-face and virtual classroom dates below.

Learn about the strategic implications of the digital environment and how to develop and measure a conversion optimisation plan. Start at any time with online learning.

Focus on the ever-evolving, dynamic digital landscape and develop your skills to improve your digital marketing performance. Start at any time with online learning or via our virtual classroom dates below.

This module provides an introduction to the main aspects of digital marketing. Develop digital communications campaigns and understand their effectiveness. Start at any time with online learning or via our face-to-face and virtual classroom dates below.