Bulgaria
Egypt
Germany
India
Netherlands
United Arab Emirates
United Kingdom
Spread the cost of your course*
Take advantage and make an initial payment of £370 by credit/debit card, then spread the remaining amount over 10 equal monthly instalments as follows:
| Online learning | £130.20/month |
* Available for UK bank accounts only.
Online learning
£1335.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
This course allows Marketers to better understand their part in creating a more sustainable environment. Students will be able to identify how marketing plays a huge part in facilitating change for their organisation and how this will change their current strategies.
Students will learn how to effectively plan and execute key actions and communicate how and why their organisation is making such changes in support of the evolving sustainability agenda.
Study package
Find out what our students receive in their study package as part of this course.
Additional support
There are lots of free resources available within our student community to ensure you gain the best learning experience possible!
- Learning styles support and practical toolkits to help with your studies.
- The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
- Fortnightly personal development and career webinars.
- Informal Friday ‘Drop-ins’ which follows a current topic for students to discuss and generate ideas.
- Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.
Duration
12 monthsEntry criteria
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Course modules :
Marketing and Digital Strategy Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand how to analyse an organisation’s current and future internal and external environments
- Interpret relevant information and insights to recommend and inform strategic decision making
- Develop marketing objectives and strategy to deliver organisational objectives
- Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives
- Define the resources required to deliver the strategic marketing plan
- Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
Innovation in Marketing Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand how innovation and disruption are influencing organisational growth
- Assess the key factors that facilitate innovation in organisations
- Apply principles of innovation throughout the marketing function
- Develop a business case for a marketing related innovation
- Understand the activities required for the implementation of innovative marketing
- Develop a plan for the communication of innovation
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
Sustainability Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand what sustainability means for business and society
- Assess your organisation's greater purpose and the role of marketing in achieving sustainability now and in the future
- Determine a customer focused approach
- Evaluate ways to co-create with stakeholders to deliver change
- Determine the resources required to make long-term value and profitable solutions
- Create a plan to implement change and measure results through effective results
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
What our students say
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Don't have the flexibility to study a full qualification?
You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.
We're here to assist!
If you have any questions or would like confidential advice, please do not hesitate to get in touch:
