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CIM Foundation Certificate in Professional Marketing

Revised
  • Level: 3
  • Duration: 12 months
  • Study options: Online learning, Evening classes, Saturday seminars
  • Locations: Bristol, Cambridge, Edinburgh, London, Virtual classes

 

 

If you’re an aspiring marketer, new to a marketing support role or in a job that already involves digital marketing, then this is the right choice for you.

Completing this qualification will equip you with the skills, knowledge and understanding to be able to perform in a support level role and carry out an essential and successful professional marketing role within the work place. 


Study package 

Find out what our students receive in their study package as part of this course.

Additional support

There are lots of free resources available within our student community to ensure you gain the best learning experience possible:

  • Learning styles support and practical toolkits to help with your studies
  • Fortnightly personal development and career webinars
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation

Online learning

Finance option available
Start any time and set your own pace! £620 +VAT ENROL

Evening classes

Finance option available
07 October 2024 Cambridge £990 +VAT ENROL
09 October 2024 London (Virtual) £990 +VAT ENROL

Saturday seminars

Finance option available
15 June 2024 Cambridge £990 +VAT ENROL
15 June 2024 Bristol (Virtual) £990 +VAT ENROL
15 June 2024 Edinburgh (Virtual) £990 +VAT ENROL
15 June 2024 Virtual classes £990 +VAT ENROL

Fees and payment

Course fees are subject to VAT in the United Kingdom.

Awarding body membership and/or assessment fees are not included.

You can pay the course fees by debit/credit card or provide us with a Purchase Order number to invoice your company.

Spread the cost of your course*

Take advantage and make an initial payment of £270 by credit/debit card, then spread the remaining amount over 4 equal monthly instalments as follows:

  • Online learning £136/month
  • Evening classes £247/month
  • Saturday seminars £247/month

Entry criteria and support

In order to take this course, you need to have:

  • no marketing experience is required
  • GCSEs (or equivalent)
  • If English is not your first language, you will need to demonstrate English language proficiency (IELTS Academic Module overall score of 6.5 or equivalent)

Level finder

Do you know which qualification is right for you?

Support: The qualification usually takes 9 months but the College will give up up to 12 months support for added flexibilty

As part of this course, you will also receive the full study package and there are lots of free resources available within our student community to ensure you gain the best learning experience possible — This includes:

  • Learning styles support and practical toolkits to help with your studies.
  • The ‘Marketer’s Sustainability Toolkit’ shows you what you need to action in your organisation.
  • Fortnightly personal development and career webinars.
  • Informal Friday Drop-ins which follows a current topic for students to discuss and generate ideas.
  • Two podcasts; one follows the opinions of our experts and the other welcomes guests from the industry.

Course modules

Study hours:
120 hours, split into a provided weekly study plan.

  • Know the role and function of marketing within organisations 
  • Understand the factors that influence customer behavior
  • Identify the key components of the marketing environment
  • Identify how to collect relevant information about the marketing environment
  • Understand the concept and elements of the marketing mix
  • Understand the application of the marketing mix in different contextual settings

Study hours:
120 hours, split into a provided weekly study plan.

  • Identify different types of customer
  • Identify how customers make purchasing decisions
  • Outline the purpose of customer communications
  • Understand the range of communications tools
  • Outline the structure and content of a customer communications plan
  • Know how the effectiveness of a communications plan can be measured and evaluated

Study hours:
120 hours, split into a provided weekly study plan.

Please note: By choosing this module as an elective when studying the full qualification, the student would be awarded with the CIM Foundation Certificate in Professional Digital Marketing
 
  • Understand the impact of digital technology on marketing activities
  • Understand the effect of digital technologies on customers
  • Understand the use of digital marketing tools
  • Outline the development of digital marketing content
  • Know how to develop digital marketing communications campaigns
  • Understand how to measure digital marketing communications campaigns