Egypt
Germany
India
Netherlands
Russia
United Arab Emirates
United Kingdom
Spread the cost of your course*
Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.
* Available for UK bank accounts only.
Online learning
£1335.00* + VAT
Executive weekends
22 February 2020, £2205.00* + VAT
Saturday seminars
05 October 2019, £2100.00* + VAT
28 September 2019, £2100.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Take a digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Gain an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing.
Duration
12 months (18 months support is provided for added flexibility if needed).Entry criteria
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Course modules:
Marketing and Digital Strategy Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand how to analyse an organisation’s current and future internal and external environments
- Interpret relevant information and insights to recommend and inform strategic decision making
- Develop marketing objectives and strategy to deliver organisational objectives
- Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives
- Define the resources required to deliver the strategic marketing plan
- Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement
Assessment: Assignment based on an organisation of your choice.
Digital Optimisation Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand the strategic implications of the changing digital environment on organisations
- Interpret relevant insights from the wider digital environment
- Develop responses to changing stakeholder needs and behaviours
- Develop a conversion optimisation plan
- Assess digital metrics and analytics
- Apply key digital measures to analyse optimisation
Assessment: Assignment based on an organisation of your choice.
The Digital Customer Experience Mandatory
Study hours: 170, split into a provided weekly study plan.- Assess the strategic options for channel selection
- Understand relevant insights into digital customers
- Understand how digital channels are managed effectively in practice
- Define requirements for legal compliance in digital campaigns
- Understand the customer journey
- Develop plans to improve the user experience
Assessment: Assignment based on an organisation of your choice.
What our students say
Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.
In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Don't have the flexibility to study a full qualification?
You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.
We're here to assist!
If you have any questions or would like confidential advice, please do not hesitate to get in touch:
