Bulgaria
Egypt
Germany
India
Netherlands
Russia
United Arab Emirates
United Kingdom
Spread the cost of your course*
Take advantage and make an initial payment of £300.00 and £70.00 administration fee by credit/debit card, then spread the remaining amount over 10 equal monthly instalments.
* Available for UK bank accounts only.
Online learning
£1335.00* + VAT
Please note: All modules will be taught via virtual classrooms in January and February 2021.
Evening classes
29 September 2021, £2100.00* + VAT
Executive weekends
20 February 2021, £2205.00* + VAT
Saturday seminars
23 January 2021, £2100.00* + VAT
06 February 2021, £2100.00* + VAT
* Please note: Awarding body membership and/or assessment fees are not included.
Course overview
Take a digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. Take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. Gain an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing.
Duration
12 months (18 months support is provided for added flexibility if needed).Entry criteria
- A Marketing or Business degree with a minimum of 50% of credits in Marketing; or,
- 4+ years’ marketing experience
Course modules:
Marketing and Digital Strategy Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand how to analyse an organisation’s current and future internal and external environments
- Interpret relevant information and insights to recommend and inform strategic decision making
- Develop marketing objectives and strategy to deliver organisational objectives
- Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives
- Define the resources required to deliver the strategic marketing plan
- Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
Digital Optimisation Mandatory
Study hours: 170, split into a provided weekly study plan.- Understand the strategic implications of the changing digital environment on organisations
- Interpret relevant insights from the wider digital environment
- Develop responses to changing stakeholder needs and behaviours
- Develop a conversion optimisation plan
- Assess digital metrics and analytics
- Apply key digital measures to analyse optimisation
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
The Digital Customer Experience Mandatory
Study hours: 170, split into a provided weekly study plan.- Assess the strategic options for channel selection
- Understand relevant insights into digital customers
- Understand how digital channels are managed effectively in practice
- Define requirements for legal compliance in digital campaigns
- Understand the customer journey
- Develop plans to improve the user experience
You can view the full syllabus for the module here.
Assessment: Assignment based on an organisation of your choice.
What our students say
The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.
I have received notification last night from the CIM regarding my Digital assignment, and I am really very excited to let you know that I have achieved a score of 78%, obtaining a Grade A ! This has been a very pleasant surprise and a nice one to start the weekend with! I wanted to take a moment to thank you for being such a wonderful teacher, I very much enjoyed the summer classes you taught. I really am grateful for your time in guiding me and providing the very useful feedback on my first draft, without which it would not be possible for me to achieve my grade.
I just wanted to say thanks very much for all your support during my Digital module. I passed with distinction which obviously I wouldn't have achieved without your help. On the back of this, I have now decided to complete the rest of the Diploma and will be in touch with your admin office to take that forward.
You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.
Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.
Don't have the flexibility to study a full qualification?
You can take just one of these qualification modules as an Award which will count towards studying for a full qualification.
We're here to assist!
If you have any questions or would like confidential advice, please do not hesitate to get in touch:
