What’s changed in the 2024 CIM syllabus?

The 2024 CIM syllabus has been announced and we're here to share with you the new exciting modules that are available from September 2024.

 Who are the Chartered Institute of Marketing? 

CIM stands for Chartered Institute of Marketing and is the world’s leading professional marketing body.   CIM was founded in 1911 and now has over 30,000 members. The marketing body provides a range of marketing qualifications ranging from level 3 to level 7.  
  

Why did the CIM change their syllabus?  

The Chartered Institute of Marketing updates its syllabus every 5 years. They do this to ensure the content taught is high-quality and can help students progress in their careers as modern marketers in an ever-evolving industry.  
 

What is different from the 2024 CIM syllabus?  

There are three key areas of change in the 2024 CIM syllabus:  

1. Students who enrol after September 2024 will have a range of new modules available to them. 
2. The new modules are all assessed by multiple-choice, online exams
3. There will be six booking windows for the exams.

Why are there six exam booking windows?  

For the new 2024 syllabus, all modules are assessed by a multiple-choice exam, plus there is more choice over when you can book exams. To give more flexibility, exams can be booked during six booking windows (a year).

Can I complete one module instead of a full CIM qualification?  

 Modules can be taken individually which would provide you with an Award. Individual modules are perfect for anyone wanting to learn more about a specific area of marketing.   
 
Full CIM qualifications are also available which include a number of modules.

What is an Extended Qualification? 

This CIM syllabus provides you with the option to get a CIM Extended Foundation, Extended Certificate or Extended Diploma. To get an Extended Qualification you will need to complete an extra elective module. This is a great option for those looking to expand their knowledge further on a range of marketing topics. 

How long will it take to gain a CIM qualification? 

We recommend a minimum of 4 months to complete a Foundation Certificate. However, most learners prefer a slower pace to fit studying around work and other commitments, so we offer support for 24 months. 
We recommend a minimum of 40 weeks for a Certificate and Diploma. To allow you to fit studying around other commitments, we offer support for 24 months.  

What are the new modules in the 2024 CIM syllabus?  

The modules in our CIM qualifications have been carefully selected from the CIM syllabus by our marketing experts. Our experts focused on providing modules that are most relevant to modern marketers. 
 
We’ve summarised the new modules available from Cambridge Marketing College below.  
  

CIM Level 3 Foundation Certificate in Professional and Marketing or CIM Extended Level 3 in Professional and Marketing   

CIM Level 3 Core Module 

1. Marketing Essentials - Learn the essentials of marketing such as key concepts, terminology, the marketing mix and buying behaviour.

CIM Level 3 Elective Modules

1. Content and Channels - Understand the different types of channels and content available to marketers and how to use them effectively.  
2. Marketing Insight- Learn how to use research and insights to optimise your marketing.  

How many modules will I need to complete to gain a CIM Level 3 qualification? 

CIM Certificate in Professional and Digital Marketing or CIM Extended Level 4 in Professional and Digital Marketing   

CIM Level 4 Core Modules

1. Marketing Impact - Learn about the marketing mix, planning, the marketing environment and consumer behaviour market research. 
2. Responsible Marketing - Learn socially responsible practices to include sustainability, diversity and inclusion in your marketing.   
3. Planning Integrated Campaigns - Understand integrated campaigns, measurement and core concepts. 

CIM Level 4 Elective Modules

1. SEO – Learn about the importance of search engine optimisation (SEO), paid search campaigns and key factors of SEO.  
2. Social Media Marketing – Learn social media marketing skills, planning, marketing plans and measurement.  

How many modules will I need to complete to gain a CIM Level 4 qualification? 

CIM Level 6 Diploma in Professional and Digital Marketing or CIM Extended Level 6 in Professional and Digital Marketing   

CIM Level 6 Core Modules

1. Strategy and Planning - Learn how to strategically plan effectively and make informed decisions based on measurement.    
2. Societal Impact –  Understand the key concepts of sustainability and how to help organisations reach sustainability goals. 

CIM Level 6 Elective Modules

1. Brand proposition - Learn about brand proposition development, brand management, equity and purpose.  
2. AI Marketing - Learn how to plan and use AI effectively in your marketing. 
3. SEO and Paid Search Management - Discover how to use search engine optimisation, paid search tools and techniques to improve your marketing.  

How many modules will I need to complete to gain a CIM Level 6 qualification? 

When can I enrol with the new CIM syllabus?

You can enrol for new CIM modules end of July, with your first classes to be available in September.