This Award looks at the underpinning principles of digital marketing and the skills to evaluate and integrate digital media.
A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.
The Award usually takes 6 months to complete.
130 hours of study.
Integrated Digital Media and Branding Mandatory
- Integrating and evaluating all key communication channels
- Future trends, considering Web 4.0
- New influence models and growing impact of neuroscience on digital communications practice
Assessment is by a work-based assignment.
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