Level 4 CAM Diploma in Digital Marketing (Media and Branding)

This digital marketing qualification provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to evaluate and integrate digital media.

Course overview

The CAM Diploma in Digital Marketing (Media & Branding) provides students with both the knowledge underpinning the principles of digital marketing and the skills to evaluate and integrate digital media.

The qualification

The full qualification consists of three mandatory modules, which are listed in detail below.

Duration

The full qualification usually takes 12-18 months to complete.

Entry criteria

  • A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.

Course modules:

Marketing and Consumer Behaviour Mandatory

Study hours: 130

  • The Marketing Mix (7Ps)
  • How customers make purchase decisions
  • Theories of marketing using psychology and sociology

Assessment: Assessment is by a work-based assignment.

Digital Marketing Essentials Mandatory

Study hours: 130

  • Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)
  • New and emerging digital trends
  • Social Media
  • Digital metrics, and much more

Assessment: Assessment is by a work-based assignment.

Integrating Digital Media & Branding Mandatory

Study hours: 130

  • Integrating and evaluating all key communication channels
  • Future trends, considering Web 4.0
  • New influence models and growing impact of neuroscience on digital communications practice

Assessment: Assessment is by a work-based assignment.

What our students say

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Distance learning

Distance Learning
£930.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £1230.00* + VAT

17 July 2017
£1230.00* + VAT

Saturday seminars

Bristol, UK

08 July 2017, £1230.00* + VAT

08 July 2017
£1230.00* + VAT
Manchester, UK

08 July 2017, £1230.00* + VAT

08 July 2017
£1230.00* + VAT
Edinburgh, UK

08 July 2017, £1230.00* + VAT

08 July 2017
£1230.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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