Level 4 CAM Diploma in Digital Marketing

This qualification provides students with both the knowledge of the principles of digital marketing and the skills to undertake digital marketing planning.

Course overview

This diploma gives you all the latest industry insights, knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns. You will also be able to implement marketing plans using the latest digital tools and practices.

The qualification

The full qualification consists of three mandatory modules, which are listed in detail below.


The full qualification usually takes 12-18 months to complete.

Entry criteria

  • A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.

Course modules:

Marketing and Consumer Behaviour Mandatory

Study hours: 130

  • The Marketing Mix (7Ps)
  • How customers make purchase decisions
  • Theories of marketing using psychology and sociology

Assessment: Assessment is by a work-based assignment.

Digital Marketing Essentials Mandatory

Study hours: 130

  • Search Engine Optimisation (SEO) and Pay-Per-Click (PPC)
  • New and emerging digital trends
  • Social Media
  • Digital metrics, and much more

Assessment: Assessment is by a work-based assignment.

Digital Marketing Planning Mandatory

Study hours: 130

  • Fundamental digital marketing planning concepts
  • Implementation, measurement and evaluation of successful campaigns
  • Similarities and differences in traditional and digital marketing
  • Relationship marketing and concerns around privacy, trust and security

Assessment: Assessment is by a work-based assignment.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

 I have received notification last night from the CIM regarding my DME assignment, and I am really very excited to let you know that I have achieved a score of 78%, obtaining a Grade A ! This has been a very pleasant surprise and a nice one to start the weekend with! I wanted to take a moment to thank you for being such a wonderful teacher, I very much enjoyed the summer classes you taught. I really am grateful for your time in guiding me and providing the very useful feedback on my first draft, without which it would not be possible for me to achieve my grade.

Su Ann Khoo GPO Marketing GSK

Another great day - thanks very much!

CAM Digital Diploma Weekend Student

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I have really enjoyed the course and am so glad to have chosen to study with Cambridge Marketing College. Please pass on my thanks to Charles, Neil and Terry who have been a great source of guidance, insight and encouragement.

Phil Brown Marketer St. Astier

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also me a lot of confidence.

Clare Montgomery Founder Beaujolais and Beyond

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Distance learning

Distance Learning
£930.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £1230.00* + VAT

17 July 2017
£1230.00* + VAT

Saturday seminars

Bristol, UK

01 July 2017, £1230.00* + VAT

01 July 2017
£1230.00* + VAT
Manchester, UK

08 July 2017, £1230.00* + VAT

08 July 2017
£1230.00* + VAT
Edinburgh, UK

01 July 2017, £1230.00* + VAT

01 July 2017
£1230.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.