Level 4 CIM Award in Digital Marketing

Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities. This award provides an introduction to the fast moving digital world.

Course overview

Understand the challenges and opportunities in the digital environment, as well as the digital tools available to support and enhance marketing activities. Learn effective digital monitoring and measurement techniques and the skills needed to improve digital effectiveness.

Entry requirements

A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.

Study hours

This award requires 130 hours of study.


The award usually takes 6 months to complete. This Award forms part of the CIM Certificate in Professional Marketing or can be studied as a standalone CIM Award. 

Course modules:

Digital Marketing Mandatory

  • The digital landscape and how to develop skills to improve effectiveness
  • Challenges and opportunities within the digital environment
  • Tools required to support and enhance marketing activities
  • Effective monitoring and measurement techniques


Assessment is by a three part work based portfolio, comprising research, plan and report.

What our students say

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Distance learning

Distance Learning
£360.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £520.00* + VAT

17 July 2017
£520.00* + VAT

Executive weekends

Cambridge, UK

30 September 2017, £670.00* + VAT

30 September 2017
£670.00* + VAT

Saturday seminars

Bristol, UK

08 July 2017, £520.00* + VAT

08 July 2017
£520.00* + VAT
Manchester, UK

08 July 2017, £520.00* + VAT

08 July 2017
£520.00* + VAT
Edinburgh, UK

08 July 2017, £520.00* + VAT

08 July 2017
£520.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.