Level 4 CIM Award in Digital Marketing

Marketers need the essential skills to identify, integrate and monitor digital tactics to enhance marketing activities. This award provides an introduction to the fast moving digital world.

Course overview

Understand the challenges and opportunities in the digital environment, as well as the digital tools available to support and enhance marketing activities. Learn effective digital monitoring and measurement techniques and the skills needed to improve digital effectiveness.

Entry requirements

A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.

Study hours

This award requires 130 hours of study.

Duration

The award usually takes 6 months to complete. This Award forms part of the CIM Certificate in Professional Marketing or can be studied as a standalone CIM Award. 

Course modules:

Digital Marketing Mandatory

  • The digital landscape and how to develop skills to improve effectiveness
  • Challenges and opportunities within the digital environment
  • Tools required to support and enhance marketing activities
  • Effective monitoring and measurement techniques

Assessment

Assessment is by a three part work based portfolio, comprising research, plan and report.

Distance learning

Distance Learning
£360.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £520.00* + VAT

17 July 2017
£520.00* + VAT
London, UK

26 April 2017, £520.00* + VAT

26 April 2017
£520.00* + VAT

Executive weekends

Cambridge, UK

18 March 2017, £670.00* + VAT

18 March 2017
£670.00* + VAT

Saturday seminars

Bristol, UK

08 July 2017, £520.00* + VAT

08 July 2017
£520.00* + VAT
Manchester, UK

08 July 2017, £520.00* + VAT

08 July 2017
£520.00* + VAT
Edinburgh, UK

08 July 2017, £520.00* + VAT

08 July 2017
£520.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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