Level 4 CAM Award in Mobile Marketing

This Award provides an introduction to good practice in mobile marketing and explore how it fits within the communications mix.

Course overview


This Award will provide an introduction to good practice in mobile marketing and explore how it fits within the communications mix. It will also look at ways in which the channel can be maximised and how success in mobile marketing can be measured.

Entry requirements 

A Bachelor’s degree in any discipline or 2+ years experience in a sales or marketing role.


The Award usually takes 6 months to complete.

Study hours 

130 hours of study.

Course modules:

Mobile Marketing Mandatory

  • Define the concept of mobile marketing, and describe its evolution with respect to hardware, software, service provision, supply and as a medium for advertising and communication
  • Assess the range of opportunities that a mobile environment provides to marketers
  • Assess the reasons why mobile devices are used and the resulting impact on marketing communications decisions
  • Plan and evaluate mobile marketing activities
  • Design and develop a marketing concept using a mobile application
  • Describe future developments in mobile marketing


Assessment is by a work-based assignment.

What our students say

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Distance learning

Distance Learning
£310.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
Alternatively, you can talk to a team member using the LIVE CHAT at the bottom of your screen.