Level 6 CIM Award in Digital Strategy

This award provides insight and in-depth consideration into how organisations can implement digital marketing capabilities into strategic marketing planning.

Course overview

Students will develop an understanding of the macro and micro environments and the impact of the disruptive digital landscape. Students will learn how creating digital marketing mixes can enable organisations to respond with agility and how the management of digital channels and the application of key digital measures can help to achieve business objectives.

Duration

The award usually takes 6 months to complete. It may be studied as part of the full CIM Diploma in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

Entry requirements

4+ years experience in Marketing or a Bachelors degree in business or marketing, where a minimum of 50% of the credits come from marketing.

Study hours

This award requires 150 hours of study.

Course modules:

Digital Strategy Mandatory

  • Implementing digital marketing capabilities in strategic marketing planning
  • Macro and Micro environments
  • The impact of the disruptive digital landscape in delivering objectives
  • How marketing mixes can enable organisations to respond with agility to marketing needs
  • Management of digital channels and the application of key digital measures

Assessment

Assessment is by a three part work-portfolio comprising research, plan and report.

Distance learning

Distance Learning
£410.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £570.00* + VAT

17 July 2017
£570.00* + VAT
London, UK

26 April 2017, £570.00* + VAT

26 April 2017
£570.00* + VAT

Executive weekends

Cambridge, UK

11 March 2017, £790.00* + VAT

11 March 2017
£790.00* + VAT

Saturday seminars

Bristol, UK

01 July 2017, £570.00* + VAT

01 July 2017
£570.00* + VAT
Manchester, UK

15 July 2017, £570.00* + VAT

15 July 2017
£570.00* + VAT
Edinburgh, UK

01 July 2017, £570.00* + VAT

01 July 2017
£570.00* + VAT
* Awarding body membership and/or assessment fees are not included.

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