Level 6 CIM Award in Digital Strategy

This award provides insight and in-depth consideration into how organisations can implement digital marketing capabilities into strategic marketing planning.

Course overview

Students will develop an understanding of the macro and micro environments and the impact of the disruptive digital landscape. Students will learn how creating digital marketing mixes can enable organisations to respond with agility and how the management of digital channels and the application of key digital measures can help to achieve business objectives.


Duration

The award usually takes 6 months to complete. It may be studied as part of the full CIM Diploma in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

Study hours

This award requires 150 hours of study.

Entry criteria

  • 4+ years experience in Marketing or a Bachelors degree in business or marketing, where a minimum of 50% of the credits come from marketing.

Course modules:

Digital Strategy Mandatory

  • Implementing digital marketing capabilities in strategic marketing planning
  • Macro and Micro environments
  • The impact of the disruptive digital landscape in delivering objectives
  • How marketing mixes can enable organisations to respond with agility to marketing needs
  • Management of digital channels and the application of key digital measures

Assessment

Assessment is by a three part work-portfolio comprising research, plan and report.

What our students say

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Distance learning

Distance Learning
£410.00* + VAT

Evening classes

Cambridge, UK

17 July 2017, £570.00* + VAT

17 July 2017
£570.00* + VAT

Executive weekends

Cambridge, UK

14 October 2017, £790.00* + VAT

14 October 2017
£790.00* + VAT

Saturday seminars

Bristol, UK

01 July 2017, £570.00* + VAT

01 July 2017
£570.00* + VAT
Manchester, UK

15 July 2017, £570.00* + VAT

15 July 2017
£570.00* + VAT
Edinburgh, UK

01 July 2017, £570.00* + VAT

01 July 2017
£570.00* + VAT
* Awarding body membership and/or assessment fees are not included.

We're here to assist!

If you have any questions about this course or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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