Marketers need to communicate effectively with internal stakeholders and customers. This award will provide you with the skills to assist in developing communications to build sustainable relationships.
The award usually takes 6 months to complete. It may be studied as part of the full CIM Certificate in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.
A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.
This award requires 130 hours of study.
Integrated Communications Mandatory
- Building sustainable relationships and delivering customer value
- Communications planning and delivering marketing solutions
- Product and brand management
- The Marketing Communications Mix and planning
Assessment is by submission of a 12-page assignment based on a given scenario and an organisation of your choice.