Level 4 CIM Award in Integrated Communications

This award is a good introduction to effective internal and external communications and the importance of communications planning.

Course overview

Marketers need to communicate effectively with internal stakeholders and customers. This award will provide you with the skills to assist in developing communications to build sustainable relationships.


The award usually takes 6 months to complete. It may be studied as part of the full CIM Certificate in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

Entry requirements

A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.

Study hours

This award requires 130 hours of study.

Course modules:

Integrated Communications Mandatory

  • Building sustainable relationships and delivering customer value
  • Communications planning and delivering marketing solutions
  • Product and brand management
  • The Marketing Communications Mix and planning


Assessment is by submission of a 12-page assignment based on a given scenario and an organisation of your choice.

What our students say

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The students and teachers of the CIPR qualifications at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students. Congratulations once again from all at the CIPR.

Elisabeth Lewis-Jones Then CIPR President

Distance learning

Distance Learning
£360.00* + VAT

Evening classes

Cambridge, UK

05 February 2018, £520.00* + VAT

05 February 2018
£520.00* + VAT
London, UK

07 February 2018, £521.00* + VAT

07 February 2018
£521.00* + VAT

Executive weekends

Cambridge, UK

27 January 2018, £670.00* + VAT

27 January 2018
£670.00* + VAT

Saturday seminars

Bristol, UK

27 January 2018, £520.00* + VAT

27 January 2018
£520.00* + VAT
Manchester, UK

20 January 2018, £520.00* + VAT

20 January 2018
£520.00* + VAT
Edinburgh, UK

20 January 2018, £520.00* + VAT

20 January 2018
£520.00* + VAT
* Awarding body membership and/or assessment fees are not included.

Other available courses:

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