Level 4 CIM Award in Integrated Communications

This award is a good introduction to effective internal and external communications and the importance of communications planning.

Course overview

Marketers need to communicate effectively with internal stakeholders and customers. This award will provide you with the skills to assist in developing communications to build sustainable relationships.


The award usually takes 6 months to complete. It may be studied as part of the full CIM Certificate in Professional Marketing qualification (which comprises 3 modules) or as a stand-alone short course leading to a CIM Award.

Entry requirements

A Bachelor’s degree in any discipline or 2+ years’ experience in a sales or marketing role.

Study hours

This award requires 130 hours of study.

Course modules:

Integrated Communications Mandatory

  • Building sustainable relationships and delivering customer value
  • Communications planning and delivering marketing solutions
  • Product and brand management
  • The Marketing Communications Mix and planning


Assessment is by submission of a 12-page assignment based on a given scenario and an organisation of your choice.

What our students say

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

Distance learning

Distance Learning
£360.00* + VAT
* Awarding body membership and/or assessment fees are not included.

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