Level 3

CIM Award in Marketing Principles


Gain an understanding of the role and function of marketing within organisations and what factors can influence consumer behaviour. Start at any time with online Distance Learning or via our class dates.

Online learning

Online Learning

£310.00* + VAT

£310.00* + VAT

Evening classes

London, UK

02 October 2019, £515.00* + VAT

02 October 2019
£515.00* + VAT
Cambridge, UK

30 September 2019, £515.00* + VAT

30 September 2019
£515.00* + VAT

Executive weekends

Cambridge, UK

12 October 2019, £530.00* + VAT

12 October 2019
£530.00* + VAT

Saturday seminars

Edinburgh, UK

28 September 2019, £515.00* + VAT

28 September 2019
£515.00* + VAT
Bristol, UK

05 October 2019, £515.00* + VAT

05 October 2019
£515.00* + VAT
Manchester, UK

05 October 2019, £515.00* + VAT

05 October 2019
£515.00* + VAT

* Please note: Awarding body membership and/or assessment fees are not included.

Course overview

Gain an understanding of the role and function of marketing within organisations and what factors can influence consumer behaviour. As well as the concepts and elements which make up the marketing mix and how this is used to satisfy customer’s needs.

By completing this Award and one other:

If, in addition to completing this Award, either the Customer Communications OR Digital Essentials elective modules are completed, the Foundation Certificate in Marketing, Level 3, would be achieved.


3-6 months

Entry criteria

  • A-Levels (or equivalent)
  • English language proficiency

Course module:

Marketing Principles Mandatory

Study hours: 90, split into a provided weekly study plan.

  • Key concepts and tools in marketing
  • Customer behaviour and the marketing environment
  • Market research and information
  • The Marketing Mix (7Ps)

You can view the full syllabus for this module here.

Assessment: Online multiple-choice exam.

What our students say

I loved studying for my Marketing qualification with Cambridge Marketing College - I was able to fit study around my other commitments, (as a distance learner), and I benefited from having a very experienced, helpful and knowledgeable tutor assigned to me. My tutor was contactable via email at any time, and always responded quickly to my (many!) queries. I found the resources, (podcasts, study guides and books) to be of very high quality, being extremely well put-together and written. The staff at the college are always incredibly friendly and ready to help. I would recommend the course highly to anyone wanting to gain marketing skills or update their existing skills.

Giovanna Pierce Technical Officer, BT

All done! Thanks again for the taught sessions and the clear and thorough feedback you provided on the draft assignment. You've been fantastic and I honestly wouldn't hesitate to recommend your classes to anybody. ...Time for a beer!

Richard Woolf Assistant Manager, Chalfont Park Hospitality

In a nutshell, studying for the Diploma, with the great support from the tutors, has given me a fantastic grounding and structure around which to make and implement marketing strategy and activity. It has also given me a lot of confidence.

Clare Montgomery Founder, Beaujolais and Beyond

Really good. I am enjoying it very much”: It’s opened my eyes to things I didn’t know” such as “how I shop as a consumer. My Line Manager is very helpful and supportive and my tutor is lovely and helpful. It’s reassuring to know I can reach out to him.

Nooria P. Apprentice Marketing Executive, Abcam

You really have been so so helpful, and I really appreciate it. CMC are lucky to have such wonderful staff who really go the extra mile.

Felicity Dale Associate Director, International Strategic Development, Global University Systems

The tutors were fantastic and all the materials provided were great. I always recommend Cambridge Marketing College.

CMC Alumnus

I PASSED!!!! So so chuffed, I couldn’t have done it without you. Thank you for answering every call and message without delay in the final weeks and days. Plus thank you for your feedback on my draft. This has been a new experience for me and I have learnt so much and I know without your input I wouldn’t have been able to achieve it.

Brenton Williams Foundation Certificate Student, Gilead Sciences, Inc.

Cambridge Marketing College has amazing tutors, friendly administration staff and great teaching material.

CMC Alumnus

Working with Thomas McAlinden my tutor has been fantastic. The feedback I received on my draft was seriously impactful and helped shape my assignment in the final weeks. The greatest benefit to me was that Thomas was always on hand to help. Every phone call, email or text was answered and responded to without delay. 

Brenton Williams Foundation Certificate Student, Gilead Sciences Inc.

We're here to assist!

If you have any questions or would like confidential advice, please do not hesitate to get in touch:

+44 (0)1954 234940 Contact us
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