What is the CIM’s revised syllabus?

Kiran Kapur | 17 September 2019

Brand new for September 2019, the Chartered Institute of Marketing (CIM) have released a set of revised courses, which are available now for levels 3, 4 and 6. What is the revised syllabus, what's new for students joining the program and which level is best for you?

Every 5 years, the CIM updates the content in its courses to ensure students are gaining the skills and theory required at each level to progress further within their careers.

What makes today's modern marketer?

The internationally recognised CIM courses enhance marketing strategy, campaign planning and customer experience skills, to name a few. Upskilling in these areas is essential for marketers to thrive in their careers and better yet, are specially designed to fit around their busy working lives.

What’s new about the CIM revised syllabus?

The content of the courses has been updated to ensure today's modern marketer is able to perform efficiently in their role. Whether you are just starting out, have been working in marketing for a couple of years or are already at management level, there is a course to help you reach the next stage in your career.

For details on the content of each module, prices, class dates and payment plans, please view our course pages:


Which CIM course is best for me?

If you're unsure which of the above is best for you, try our level finder or our 'Which CIM course is best?' insight for more ideas. Of course, you can also contact us or chat with us below!

When does the CIM revised syllabus start?

Enrolments are available now for both online and class learning. The College will begin classes as of September 2019. The first assessments will be submitted in April 2020.

Why have the CIM created a revised syllabus?

The CIM carries out a comprehensive review of their qualifications every 5 years to ensure that the qualifications meet the needs of the marketing profession and the changing business environment.

Who is the Chartered Institute of Marketing (CIM)?

The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers. CIM has a global reputation as a centre of excellence and its qualifications are recognised worldwide.


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