Style Advice and Big Data Branding, Strategy | Kiran Kapur | 05 June 2015

Series 2, Episode 22

Dressing for success: Suzie Rice of Style-Heaven.co.uk advises how to dress for your personal brand and what smart casual means. After Professor Malcolm McDonald described socio-economic segmentation as “as useful as a bird of prey with a squint”, we consider Jargon Buster! explains segmentation. We look at Big Data: what is it and why it matters.