Prof McDonald and Personal Branding

Customer experience, Strategy, Branding | Kiran Kapur | 29 May 2015

Series 2, Episode 21

We have the second part of Professor Malcolm McDonald’s interview on the state of marketing. This week, he discusses the future of marketing and the importance of qualified marketers.

We begin a new two part series looking at personal branding. This week, Jill McCulloch of CoachYou explains how to find your personal brand values and how to deal with your gremlins. Next week, we will look at how to dress for your personal brand.

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