Prof McDonald and Public Speaking Tips Customer experience, Communications, Strategy | Kiran Kapur | 28 May 2015

Series 2, Episode 20

Professor Malcolm McDonald gives his blunt views on the current state of marketing: Marketers are seen as slippery, untouchable and unaccountable; socio-economic segmentation is about “as useful as a bird of prey with a squint”. Next week, he advises on the future of marketing.

Public speaking is the number one fear of business people worldwide. Frances Tipper of SpokenWord gives practical advice on good public speaking.