In this episode of the show, Nigel Clark discusses marketing for Professional Services (lawyers, accountants and consultants) where the ‘product’ is advice and expertise. Nigel Clark is the editor of the ‘Professional Services Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion’, published by Kogan Page (2015).

Mel Harris, MD of The Performance Tree, explains why companies should live their brand and why just having a logo is not enough.