Challenges for Marketers

Career | Kiran Kapur | 13 November 2020

Series 7 Episode 19

Rob Watson is the Marketing Manager of a top-200 Law Firm and also a digital marketing consultant. He talks about five challenges that marketers face that could drain their mental health. These include marketing being so subjective that you never get to feel you did it right;  everyone thinking they know better (everyone's a critic) and that much of a marketer's work is invisible. He emphasises that you are not alone - all marketers face this.

Podcasters Guide to Marketing Acronyms: Rob gives us RACE - Reach - Act - Convert - Engage suggesting four online marketing activities designed to engage customers throughout their customer lifecycle.

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